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レゴ 競争にも模倣にも負けない世界一ブランドの育て方
- Narrated by: くま かつみ
- Length: 7 hrs and 43 mins
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レゴ 競争にも模倣にも負けない世界一ブランドの育て方
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Publisher's summary
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
玩具メーカー売上高世界一！
ブランド信頼力ランキング世界一！！
単なるプラスチックのブロックなのに
価格競争にも、技術競争にも負けない
世界一ブランドの育て方が分かります
営業利益率30％！ ROE43％！
GAFAをしのぐ超高収益経営！！
グーグルやトヨタにも影響を与えたその威力とは
【ポイント1】競争に負けないブランド力の育み方が分かる
【ポイント2】子供から大人まで、熱狂的なファンを育てる方法が分かる
【ポイント3】SDGs時代のサステナブル経営が理解できます
【ポイント4】話題のパーパス（存在意義）経営の実態を学べます
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