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Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
- Чан Ким, Рене Моборн. Ключевые идеи книги
- Narrated by: Малашко Екатерина
- Length: 33 mins
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Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
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Publisher's summary
Книга Чака Кима, Рене Моборн "Стратегия голубого океана" основана на глобальном исследовании 108 компаний из 30 отраслей экономики за последние сто лет. Авторы утверждают, что стабильный, многолетний успех строится не на беспощадной борьбе с конкурентами, а на поиске и создании "голубых океанов" - незанятых рыночных пространств, созревших для экспансии. Системный подход, предложенный авторами этой знаковой книги, снимает проблему конкуренции с повестки дня. По крайней мере до тех пор, пока другие компании не начнут вторгаться в созданный вами "голубой океан". Любая организация может использовать предложенный инструментарий для своих целей, применить удачный опыт известных мировых брендов. Книга переведена на 46 языков, по всему миру продано более 3,6 миллиона экземпляров.
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What listeners say about Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
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Overall3 out of 5 stars
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- Natalia
- 08-12-21
Краткая версия / short version of the book
Будьте внимательны! Это краткое изложение основной книги. Очень плохо, что об этом не написано на в названии, ни с описании
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