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Драйв. Что на самом деле нас мотивирует
- Дэниел Пинк. Ключевые идеи книги
- Narrated by: Малашко Екатерина
- Length: 31 mins
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Драйв. Что на самом деле нас мотивирует
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Publisher's summary
"Драйв" Дэниэла Пинка - результат исследований человеческой мотивации, которые велись несколькими поколениями ученых на протяжении 40 лет. Это книга-провокация, в которой сталкиваются новейшие социологические данные и привычные, старинные методы управления бизнесом. Дэниэл Пинк объясняет, как менялась мотивация в операционной системе человеческого сознания, что она представляет собой сейчас, как ее приложить к практике менеджмента. Он отвечает на вопросы "Что нас мотивирует на самом деле?", "Почему на человечество больше не действует вознаграждение в виде денег?", "Какова эффективность метода кнута и пряника?". В фокусе внимания автора - три истинных элемента нашего вдохновения. Автономия. Мастерство. Целеустремленность.
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