Business Letters

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

After a bizarre encounter with his lost cousin, Jonathan Landry is compelled to travel across the planet to retrieve letters and mementos that carry the extraordinary secrets that Julian discovered throughout his life. On a remarkable journey that includes visits to the sensual tango halls of Buenos Aires, the haunting catacombs of Paris, the gleaming towers of Shanghai and the mystical deserts of Sedona, The Secret Letters of The Monk Who Sold His Ferrari reveals astounding insights on reclaiming your personal power, being true to yourself, and fearlessly living your dreams.

Limited liability companies (or LLCs) are business structures designed to protect their owners from liabilities. It is wholly owned by its members and more straightforward to form than other businesses. For small business owners especially, limited liability companies are the ideal business structure. Setting up a limited liability company may be the most incredible idea for your business. This hybrid structure contains features of sole proprietorships, partnerships, and corporations. In addition, there are specific state laws that you must be aware of to set up a limited liability company,...

The 38 letters written by Rockefeller to his son imparting his perspectives, ideology, and wisdom to his son.

If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions.

The culmination of master psychiatrist Dr. Irvin D. Yalom's more than 35 years in clinical practice, The Gift of Therapy is a remarkable and essential guidebook that illustrates through real case studies how patients and therapists alike can get the most out of therapy. The best-selling author of Love's Executioner shares his uniquely fresh approach and the valuable insights he has gained - presented as 85 personal and provocative "tips for beginner therapists".

In these affectionate letters to Francesca, a first-grade teacher at an inner-city school in Boston, Jonathan Kozol vividly describes his repeated visits to her classroom while, under Francesca's likably irreverent questioning, also revealing his own most personal stories of the years that he has spent in public schools.

From "the most exciting individual in American theater" ( Newsweek), here is Anna Deavere Smith's brass-tacks advice to aspiring artists of all stripes. In the manner of Rilke's Letters to a Young Poet, Deavere Smith mentors her young artist over a period of five years, sharing her hard-won wisdom about the challenges and rewards of the artistic life.

Introducing Career Coach GPT - the world's first AI-powered career guru. Combining the expertise of LinkedIn insider Jeremy Schifeling (a former kindergarten teacher who landed jobs at Apple + Google) with the revolutionary power of ChatGPT, get ready to find your perfect career path - even if you don't have experience or a clear passion.

Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male costars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge.

Dear Sonali is a passion project from the TV's Divorce Court host. Seeking to share her mother's wisdom with a daughter of her own, this mother of six boys has written letters for young women to help them grow, conquer, and thrive. From money and men, to passion and profession, Judge Lynn gives her best advice from her particular point of view.

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.

Translated into English for the first time: new lessons on abundance from Japan's best-selling personal-development author, founded on Zen principles and delivered in a spirit of compassion, freedom, and joy.

In straightforward language, A Letter to My White Friends and Colleagues encourages every White person to share his/her wealth with the Black community - plain and simple. Those who listen to the book will: understand the root causes of racial disparities in America; discover how you can personally contribute to reducing the inequality between Black and White people in the United States today; and get concrete recommendations on how to redirect your spending to Black-owned institutions to help decrease the racial wealth gap.

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.

Maynard Webb has helped found, fund, and grow dozens of successful companies. Webb now shares his lessons with the rest of America’s aspiring entrepreneurs in Dear Founder. Dear Founder is rich with sound advice on an array of business topics, from turning your idea into a reality to building a culture, to reaching key financial goals. This audiobook is an indispensable guide to navigating the realities, risks, and rewards of being your own boss - and founding the company of your dreams.

An estate planning self-help guide for artists and writers. A will or trust controls who inherits what. The final letter tells your heirs ways to maintain it, even make it thrive, once they've got it. The challenge with an estate that includes Intellectual Property (books, stories, plays, films, etc.), is it has a value that can last another 70 years after your death.

George Horace Lorimer is best known as the editor of The Saturday Evening Post, where he was credited with promoting and discovering authors like Jack London. Lorimer compiled his life advice into the fictional letters from John "Old Gorgon" Graham to his son Pierrepont. John Graham is a Chicago-based pork and finance baron. In the letters Pierrepont receives advice for his different stages of life. Old Gorgon's advice is packed throughout the book, easy to understand, and still rings true today.

This book is an educative book on the lessons extracted from Mr. Warren Buffet's letters to shareholders. The lessons included in this audiobook apply to all type of investors, business students at all levels, company managers, and well wishers. The lessons include Warren's wisdom on investment (stocks), business, and the ideal company management (structure). If you want a summary of wisdom on all investment topics Warren Buffet has written to his shareholders over time then this book is for you.