Epic Content Marketing, Second Edition

Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

De: Joe Pulizzi, Brian W. Piper

Narrado por: Joe Pulizzi, Brian Piper

Duración: 9 h y 45 m

Resumen del Editor

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:

• New content models, structures, and opportunities
• Content entrepreneurship, content mergers and acquisitions
• Subscriptions and audience building
• Team structure, importance of community, DAOs, and creator networks
• Content options, NFTs, and discord servers
• Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

©2023, 2014 Joe Pulizzi & Brian Piper (P)2023 Joe Pulizzi & Brian Piper

So good you'll want it in print for a desk ref too

The updated Epic Content Marketing by Pulizzi and Piper is so good in audio you'll want the print edition for a desk reference. Joe and Brian have delivered THE undisputable guide for content marketers. Whether you're a super-achiever or aspire to be in your organization, this is your roadmap for delivering consistent, engaging, and timely content without losing your mind. Thank you, Joe Pulizzi and Brian Piper, for the massive update in this edition!

I love the bonus narration from Joe's friend, co-author, and long-time podcast co-host on This Old Marketing, Robert Rose. Brian and Joe have structured the book as a practical guide for content marketers to produce epic value regardless of their primary channel or preferred media formats. The content marketing commandments near the end should be reviewed and used by every content marketer or content entrepreneur regularly.

Inspiring Stories and Case Studies

Whether you are just starting out or looking for fresh updates to get current, Epic Content Marketing 2 is the perfect book for taking your marketing to the next level, The audiobook is an ideal companion to the other editions that lets you take your time to enjoy the inspiring stories and case studies.

Good but not great

There were a few new insights here, but I expected it to be more concrete with its advice.

Best Marketing Book I've Ever Read!

A combination of unparalleled strategy and tactics that is applicable to those who've been doing it wrong and are trying to get it right or for someone like me who's just getting started. This is how you cut through the noise and clutter to deliver exactly the right message. Thank you and kudos for putting together such a worthwhile road map. This is the inspiration the future leaders of content marketing need, and it's right on time - George Place, "The Underdog Curve"

Wow - absolute “must read”! So much great information! The time to read it is right now!

This book is well worth the time it takes to listen. It has so much relevant and timely information. It also has a lot of information to prepare you for web 3 and where things are headed with AI. If you are in the marketing or business world - at all - it will be of value to you.

I'll save you 10 hours here for free.

You can create content that is useful or entertaining for your customer demographic. They will care about that more than ads. - Now if it was that short it wouldn't be a book, if you want the book experience, 50% is the words "Content Marketing". Lego has a magazine. Make NFTs and your own Crypto currency to build a sense of community(?). Lego has a magazine, again. Mr Beast is a YouTuber who started at 13, no there's no point in mentioning this, moving on. It's a book with nothing but filler