Identity Marketing

How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)

De: Veronica Romney

Narrado por: Lauren Garvin

Buyers are smart.

They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.

To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.

In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."—no matter what you sell or the size of your budget.

Once you understand this revolutionary approach to marketing, you'll never go back to the outdated, overused outcomes-based marketing approach again.

©2025 Veronica Romney (P)2025 Veronica Romney

Ethical Marketing Strategies by Creating Customer Identity & Community

V (Veronica Romney) is my Marketing Angel! Her ethical marketing strategy is exactly what I had been looking for 10 years or more.

I purchased both the hard copy as well as the Audible version. Listening to it helped ingrain the ideas since I am an auditory learner.

This is a book I will keep in my business reference library to help me successfully achieve the creation of my brand while simultaneously identifying my customers’ identity.

V’s 4-step Identity Code framework will help me find, prove, name, and dress my customer identity. My customer is now in the forefront of every decision I make in how I communicate my brand.

I am a “Soul-o-preneur,” a team of one, just me. I provide my soul-based business as an International Soul Reader, and I am charged with all the back-end business aspects, including marketing g and service promotion. Having the “Identity Marketing” book is exactly what I needed to help guide me in a way that feels good and in alignment with my spiritually-based business.

I am in the beginning stages and cannot wait to see how all this develops.

A Brilliant MUST READ!

I’m so thrilled to have read this book and going through it again! It’s sooo rich!

These are the hidden, yet deeply needed elements missing that I’m thrilled to put to work as a Rainmaker!

I LOVE this book!! ❤️❤️❤️

Exactly what I needed to learn

This book came recommended from a coach at the perfect time! As I'm growing professionally, this was exactly what I needed to help me grow to my next level. V is easy to understand and I'm grateful for the wisdom she shares here. I know I'll be listening to this again and referencing it often!