Neuroscience Marketing

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

In the midst of the 21st century, we are still trying to sell using rational arguments tailored for a rational brain. However, neuroscience has abundantly demonstrated that purchasing decisions are not rational in 95% of cases. Who makes the decisions? They are made by what we call the reptilian brain, which consistently seeks guidance from the emotional brain and occasionally from the rational brain. What interests does this reptilian brain have? In what language should we speak to it? How can we capture its attention? In this book, you will learn everything from how to craft the right ...

NATIONAL BESTSELLER Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

Unlock the science and AI-backed strategy behind personal branding with "The Elevator Pitch of You." This innovative guide seamlessly integrates a comprehensive book with a cutting-edge online tool, guiding readers to craft a captivating brand statement that reshapes perceptions and outshines competitors. Designed for the modern professional, this edition goes beyond just words. Dive deep into current neuroscience findings on cognitive processing to bolster your brand statement's impact. Gain insights from strategies wielded by today's top brand managers, manipulating perceptions and buying...

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and...

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Would you like to instantly catch people’s thoughts, emotions, motivations, and intentions through mere observation? If yes, you’re in the right place! 10-Minute Social Psychology is a unique audiobook that takes a deeper look into social conflicts: What causes them, what keeps them alive, and most importantly - what you can do about them. The audiobook presents how social awareness is built, and takes you step-by-step through the various mindset shifts and action items.

Science fiction often takes its inspiration from the latest science . . . and our oldest questions. After all, the two are inextricably linked. At a time when advances in artificial intelligence are genuinely leading us closer to a computer that thinks like a human, we can’t help but wonder: What makes a person a person? Countless writers and filmmakers have created futuristic scenarios to explore this issue and others like it. But these scenarios may not be so futuristic after all.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty. This fascinating book provides an explanation of how aesthetic appreciation occurs by a match of the structure of the brain and external forms. It also describes the brain mechanisms by which humans perceive beauty and how the logarithmic spiral form common in the universe is the same form inside the human brain. The listener will learn deep truths about how humans perceive beauty by sharing certain fundamental logarithmic spiral brain maps and logarithmic spiral forms external to the brain, such as Hurricanes, Galaxies and Snail Shells.