Consumer Insights

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Unlock the complexities of the prize machine industry with Legal Insights for Prize Machines, your ultimate guide to navigating the intricate world of legalities and compliance in this ever-growing market. This comprehensive eBook provides a thorough exploration of the diverse types of prize machines and their mounting popularity, setting the stage for a deeper understanding of the essential legal frameworks that govern these devices. Dive into the nuanced domains of federal and state regulations and extend your knowledge with international legal considerations that are crucial for ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Unlock the future of digital marketing with "AI-Powered Profits," your essential guide to leveraging artificial intelligence for unparalleled success in affiliate marketing and SEO. This cutting-edge eBook reveals how AI is transforming the landscape of digital marketing, providing you with the tools and strategies you need to stay ahead. Dive into the world of AI with an introduction to its pivotal role in marketing, and discover the evolution of affiliate marketing through AI's powerful capabilities. Uncover the secrets of successful keyword research powered by AI, and learn how sentiment...

In an era where attention is the scarcest resource, Neuromarketing AI offers a revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. This book synthesizes decades of research in neuroscience, psychology, and marketing, along with the latest advances in AI, to create a persuasive blueprint that is both scientifically grounded and ethically sound. At its core lies the premise that the primal brain, our evolutionary command center for survival, drives the majority of our decisions long before logic gets a ...

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

2025 is being declared the "year of the AI agent" by industry leaders and analysts, marking a fundamental shift from passive AI tools to autonomous systems capable of independent decision-making and action execution. According to IBM and Morning Consult, it is estimated that greater than 95 percent of developers are actively developing or experimenting with AI agents. AI agents represent the evolution of artificial intelligence from reactive tools to proactive partners. Unlike traditional AI systems that respond to queries, AI agents can perceive their environment, reason about complex ...

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Step into a world where your next purchase arrives before you even realize you need it. Casey Kleinen's "The Algorithm Knows What You Want" pulls back the curtain on the AI revolution reshaping our shopping experiences. From the moment you tap a search bar to the instant a package lands on your doorstep, intelligent systems are working tirelessly to anticipate your desires and streamline your journey. Through vivid storytelling and unprecedented access to the brilliant minds behind Amazon, Shopify, and TikTok, Kleinen demystifies the complex technologies driving modern e-commerce. You'll ...

How would your company act if every customer were your mom? How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you...

Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable currents of modern markets. As the world hurtles forward, driven by technological innovation and shifting consumer expectations, businesses must adapt or risk becoming relics of the past. This compelling eBook offers a deep dive into the art and science of market evolution, equipping you with the tools to not only survive but thrive in the face of relentless change. "Future-Proof Strategies" peels back the curtain to reveal the intricate workings of ...

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell. If, as a skilled marketer, you had this information, could you convert them? In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.