Consumer Insights

In the market for a home, but don't know where to start? Not to worry! From financing, mortgages, and credit scores to closing the deal, bestselling real estate authors Eric Tyson and Ray Brown walk you step by step through the entire home-buying process. Discover how to: Harness the Internet to...

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

This book will change the way you invest. . .and it's about time! If your main concern is getting the most out of your money without sacrificing financial security, Dan Solin tells you how to take control of your finances and end up in the top 5% of all professionally managed money. Solin...

In 2025, Chief Marketing Officers (CMOs) navigate a high-stakes landscape of 175 zettabytes of data, 6.5 consumer touchpoints, and relentless pressure to deliver measurable ROI (IDC, 2025; Forrester, 2025). Pattern Recognition Power for CMOs: Driving Marketing Success Through Insight and Innovation is the definitive guide for marketing leaders to transform complexity into opportunity. Introducing Business Pattern Intelligence (BPI), this book equips CMOs with a strategic superpower to anticipate trends, innovate campaigns, and build resilient brands that drive revenue, market share, and ...

Avoid bankruptcy, foreclosure, and identity theft All the tools you need to build, rebuild, and maintain great credit Need to clean up your credit? This up-to-date resource is packed with action plans for repairing a bad report, paying down debt, and repairing a bad credit report. You'll...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

The world is on the brink of a demographic revolution. For the first time in history, older adults are set to outnumber children, creating a seismic shift in consumer markets, industries, and societies. This transformation has given rise to the silver hair economy —a dynamic and rapidly growing market defined by the needs, preferences, and spending power of baby boomers and older generations. Yet, despite its immense potential, this demographic remains largely underserved, presenting unparalleled opportunities for innovation, impact, and growth. This book serves as a comprehensive guide ...

Most product concepts fail before launch. This book shows you exactly why — and how to fix it. After 60+ product launches across FMCG, food, beverage, and nutrition categories, Ryan Holmes identified a pattern: the difference between a product that wins and one that disappears isn't the formula, the budget, or the campaign. It's the concept — and whether the team building it truly understood what makes one work. Sweet Spot is the practitioner's guide to developing winning product concepts — from the first consumer insight to the final research-ready brief. It is built on real projects...

With updated information on new types of loans From adjustable-rate mortgages to balloon loans, this friendly, easy-to-understand guide helps you find your way through the home-financing jungle. Bestselling real estate authors Eric Tyson and Ray Brown cover everything you need to know about the...

An insight is a fundamental truth about human emotions and behavior—a truth you can leverage to build a brand, shape a product experience, lead a team, or make a decision that actually moves people. Human Truths is a field guide to those insights: hundreds of short, sharp Human Truths organized across the forces that run real life—threat and safety, status and belonging, shame and avoidance, trust and repair, power and resistance, desire and delay. Use it when you need a deep truth fast: Strategy & positioning — when the plan is right on paper but people won’t move UX & product — ...

Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable currents of modern markets. As the world hurtles forward, driven by technological innovation and shifting consumer expectations, businesses must adapt or risk becoming relics of the past. This compelling eBook offers a deep dive into the art and science of market evolution, equipping you with the tools to not only survive but thrive in the face of relentless change. "Future-Proof Strategies" peels back the curtain to reveal the intricate workings of ...

Step into the captivating world of luxury marketing with this groundbreaking guide, crafted for marketing practitioners eager to unlock success in a $471.23 billion industry (Statista August 2025). As of August , 2025, the luxury sector stands at a crossroads, with growth stabilizing at 0-4% (Bain & Company Luxury in Transition August 2025) amid economic shifts, 25% online sales (Bain & Company August 2025), and 75% of Gen Z demanding sustainability (Edelman Trust Barometer 2025). This book is your key to mastering this dynamic landscape, offering a fresh, analytical perspective from an ...

In an era where attention is the scarcest resource, Neuromarketing AI offers a revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. This book synthesizes decades of research in neuroscience, psychology, and marketing, along with the latest advances in AI, to create a persuasive blueprint that is both scientifically grounded and ethically sound. At its core lies the premise that the primal brain, our evolutionary command center for survival, drives the majority of our decisions long before logic gets a ...

If you work in strategy, planning, creativity, marketing, brand building, innovation, or leadership, you already know the hardest part of the job: articulating the insight. You can feel a tension. You sense a truth. You know there is something underneath the behaviour—but turning that feeling into a clear, powerful insight is what stops even the best thinkers in their tracks. The Insightclopedia is a practical field guide to the most elusive skill in the industry: how to articulate insights with clarity, confidence, and creative impact. Featuring 800 distilled human tensions, each paired ...

Unlock the complexities of the prize machine industry with Legal Insights for Prize Machines, your ultimate guide to navigating the intricate world of legalities and compliance in this ever-growing market. This comprehensive eBook provides a thorough exploration of the diverse types of prize machines and their mounting popularity, setting the stage for a deeper understanding of the essential legal frameworks that govern these devices. Dive into the nuanced domains of federal and state regulations and extend your knowledge with international legal considerations that are crucial for ...

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through...

In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we...

How would your company act if every customer were your mom? How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you...

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the...