AUTHOR

Daryl Weber

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Daryl Weber is author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that's inspiring for creative marketers. Daryl is a branding consultant and speaker whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company's global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout - a boutique brand and innovation consultancy. Daryl has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex. See more at www.daryl-weber.com

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Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

By: Daryl Weber

Narrated by: Jeff Cummings

Length: 6 hrs and 38 mins

Release date: 12-27-15

Language: English

4.5 out of 5 stars 57 ratings
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