Creative Services

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary...

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

INSTANT NATIONAL BESTSELLER A proven framework for making an impact in your life and work using the resources you already have, based on the work of presidents, A-list actors, Fortune 500 companies, and non-profits, from the former General Counsel for the Clinton Foundation. Almost everyone...

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable...

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Connect with affluent customers, create unique experiences through impeccable service, and close the sale. 

A brutal snowstorm causes a Christmas delivery to go awry, and a cowboy to be stuck recovering at the house of a gorgeous cowgirl. Keith Whettstein is no stranger to the grueling work of being a cowboy. While making a special Christmas horse delivery to a remote farm, a blinding blizzard strikes. When a devastating fall leaves him pinned and hurt in the snow, his survival rests in the hands of a complete stranger. Or so he thinks. Lindsay Lewis is actually the younger sister of his best friend and co-worker, and that alone should have him ending everything with her the moment the snow stops...

He’s her brother’s best friend and the one man she wishes she could start over with. Can an accident on the farm lead to a second chance at love? Dr. Opal Hammond is at a crossroads. Exhausted from her high-stakes medical career in California, she’s escaped to the quiet beauty of Ivory Peaks for a sabbatical. Surrounded by the warmth of her family, Opal finally feels at peace, yet she remains convinced that a happily ever after isn't in God’s plan for her. Taggart Crow knows he’s playing with fire when it comes to Opal. As Mike’s best friend and Gerty’s foreman at the farm, he...

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

He’s a restless rodeo trainer. She’s a displaced farm girl seeking a place to belong. Can a small town spark change their wandering hearts? Tucker Hammond thrives on the adrenaline of the rodeo circuit. But since his best friend’s injury and his return to the quiet mountain town of Ivory Peaks where he grew up, the walls have started to close in. He’s a kind hearted man with a massive family inheritance he’s been tasked to use for good—but he’s missing his own sense of purpose. That is, until he literally runs into Bobbie Jo Hanks. Bobbie Jo is done with uncertainty. After ...

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. 

A simple, stress-free approach to writing and conducting a memorial serviceReaders are given all the information needed to create and officiate a beautifully personalized funeral or memorial service, including: • A description of the order of service • A checklist and instructions for writing a eulogy • A large collection of spiritual and non-spiritual wording examples • Instructions for how to interview the family • Guidance on how to handle special circumstances • Several sample memorial services • Ideas for including extra personal touches • Guidance for understanding ...

You do not need a marketing team to create clearer content. You need a smarter system. Running a one-person business means you are often the owner, service provider, salesperson, customer support desk, and content creator all at once. The problem is not always a lack of ideas. It is usually a lack of time, structure, and a repeatable way to turn your knowledge into useful marketing content. AI for Solopreneur Content: A Practical Guide to Creating Marketing Copy, Social Media Posts, Emails, and Content Systems Without a Team is a practical guide for freelancers, consultants, coaches, ...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39...

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep...