Creative Services

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

He's a seasoned cowboy on a delivery mission. She's a resilient hobby farm owner braving the winter storm. Can Keith and Lindsay forge a bond in the heart of a tempest and find love in the calm that follows? Keith Whettstein is no stranger to life's challenges - a seasoned cowboy from the renowned Hammond Family Farm, he's weathered his fair share of trials. Yet, as he finds himself caught in the thick of a snowstorm, delivering a horse to the remote Lewis farm just days before Christmas, life takes an unexpected turn. When an unfortunate slip leads to Keith's injury and the horse falls ...

A simple, stress-free approach to writing and conducting a memorial serviceReaders are given all the information needed to create and officiate a beautifully personalized funeral or memorial service, including: • A description of the order of service • A checklist and instructions for writing a eulogy • A large collection of spiritual and non-spiritual wording examples • Instructions for how to interview the family • Guidance on how to handle special circumstances • Several sample memorial services • Ideas for including extra personal touches • Guidance for understanding ...

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.

Many people know that they have expertise and skills to offer other businesses. They dream of starting their own company, but one thing holds them back: fear. With this fear comes unanswered questions: How do I get started? Who do I need to contact? How much should I charge? How do I put together contracts? How can I stay productive and sane working on my own? And this big question: Can I make a living? In this compact guidebook, Patricia Steele addresses these questions and much more. Using her own experiences and those of others, she explains and demonstrates six basic steps to becoming a...

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Most men settle for a cookie-cutter life. This audiobook is not for most men. We live in a cushy, modern world with more possibilities than ever before. So why do most men settle for lackluster, cookie-cutter lives that leave them feeling stuck, drained, and uninspired? This Book Will Make You Dangerous is a guide for the rare, few men who refuse to sleepwalk through life. You’ll learn how to: Challenge your fears so that you don’t become another guy who gave up on his potential, align your life with meaning so that you can create success on your own terms, and more.

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water comes steam. And steam can power a locomotive. The one extra degree makes the difference. This simple analogy reflects the ultimate definition of excellence. Because it's the one extra degree of effort, in business and life, that can separate the good from the great. The stories in 212 Service reflect real-life examples of companies that have taken their customer service to the next degree.

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Discover how to create Packages that Sell Themselves, transforming your consulting services into irresistible offers that attract clients effortlessly. This comprehensive guide unveils the secrets to crafting service packages that connect deeply with your audience’s needs, boosting sales and elevating your brand. Dive into an exploration of service packaging, beginning with the basics of understanding and simplifying your offerings to maximize appeal. Navigate the niche of personalized consulting services by identifying your unique selling proposition and conducting essential market ...

This book will not only change the way you look at your business, it will change how you look at yourself. In Build, Donnie Shelton explores the winning strategies that he and other business owners have implemented to achieve success. Build is a proven system that will guide you through the process of assembling a winning team, asking yourself the right questions, and focusing on the important aspects of running a successful business.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.