Creative Services

Knowing how to do valuable work is only part of building a profitable service business. You alsoneed to understand what your work costs, communicate what customers are actually buying, andcharge enough to make delivering that work sustainable.Cost Useful Results is a practical guide to turning...

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

What if your greatest competitive advantage is not what you know—but how people feel after spending time with you? Clients may not remember every recommendation you made, every detail you explained, or every task you completed. But they will remember whether you made them feel heard, understood, reassured, and genuinely cared for. In The Feeling They Remember, Tricia Brady explores how meaningful hospitality can transform ordinary professional interactions into lasting relationships. Drawing from decades of experience working with financial professionals, business leaders, and client-...

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary...

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

A brutal snowstorm causes a Christmas delivery to go awry, and a cowboy to be stuck recovering at the house of a gorgeous cowgirl. Keith Whettstein is no stranger to the grueling work of being a cowboy. While making a special Christmas horse delivery to a remote farm, a blinding blizzard strikes. When a devastating fall leaves him pinned and hurt in the snow, his survival rests in the hands of a complete stranger. Or so he thinks. Lindsay Lewis is actually the younger sister of his best friend and co-worker, and that alone should have him ending everything with her the moment the snow stops...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

The secrets for how to live a happy, enlightened life from three charming Buddhist monks and Toshio Suzuki, the Oscar-winning Studio Ghibli producer behind internationally beloved and acclaimed films including Spirited Away, My Neighbor Totoro, and The Boy and the Heron. One visionary filmmaker...

Connect with affluent customers, create unique experiences through impeccable service, and close the sale. 

Ready to turn your practical skills into a business customers can count on? The Handyman’s Blueprint offers a clear, step-by-step path for planning, launching, and growing a handyman business—without losing sight of the details that keep work safe, professional, and sustainable. Start by deciding whether handyman work fits your skills, goals, and lifestyle. Identify what you already do well, where you may need more practice, and which customers and neighborhoods you want to serve. Then shape a realistic launch plan, with clear milestones to help turn a big idea into manageable next ...

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Whether you sell products or services, the only way to stand out is by treating your customers like rock’n’roll royalty—every single time they interact with your company. In Service That Rocks, author, speaker and service expert Jim Knight shows you how to begin by hiring people especially suited to your business, then giving them the training and permission they need to make your brand iconic.

He’s her brother’s best friend and the one man she wishes she could start over with. Can an accident on the farm lead to a second chance at love? Dr. Opal Hammond is at a crossroads. Exhausted from her high-stakes medical career in California, she’s escaped to the quiet beauty of Ivory Peaks for a sabbatical. Surrounded by the warmth of her family, Opal finally feels at peace, yet she remains convinced that a happily ever after isn't in God’s plan for her. Taggart Crow knows he’s playing with fire when it comes to Opal. As Mike’s best friend and Gerty’s foreman at the farm, he...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. 

Feeling stuck in a cycle of wanting more but not quite being able to grasp it? Not just profits and revenue, but something deeper, something more impactful? Matt Murray is bringing something to the table that’s designed to help you achieve that “something more” that you’ve been looking for: A new book with a fresh perspective on success.

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep...

INSTANT NATIONAL BESTSELLER A proven framework for making an impact in your life and work using the resources you already have, based on the work of presidents, A-list actors, Fortune 500 companies, and non-profits, from the former General Counsel for the Clinton Foundation. Almost everyone...