Consumer Theory

Persuasive Techniques: The 21 Laws of Persuasion Master the psychology that drives every buying decision, negotiation, and human interaction. Whether you're closing deals, marketing products, or simply wanting to communicate more effectively, understanding The 21 Laws of Persuasion gives you an unfair advantage in business and life. What You'll Discover: ✅ The 21 Laws of Persuasion with real-world applications you can use today ✅ Nearly 60 proven psychological theories, including The Halo Effect, Social Proof, and Cognitive Dissonance ✅ How subliminal persuasion and mind control ...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

For fans of Manifest and Don’t Believe Everything You Think, a practical and compassionate guide to healing from transformational coach Jim Curtis, using decades of experience and breakthrough techniques to help you unlock the power of your subconscious mind, release fear, and create lasting...

Few works of political and cultural theory have been as enduringly provocative as Guy Debord's Society of the Spectacle. From its publication amid the social upheavals of the 1960s to the present, the volatile theses of this work have decisively transformed debates on the shape of modernity...

Unveil the Hidden Force Shaping Your Desires and Driving Society Are your deepest desires truly your own? Or are they secretly sculpted by the world around you? Prepare to embark on a mind-bending journey into the heart of human motivation with "Mimetic Desire: The Hidden Driver of Culture and Conflict." This groundbreaking exploration reveals the invisible threads that weave our wants, needs, and aspirations into the very fabric of society. Discover how: • Your "personal" choices may be anything but • Social media amplifies our copycat tendencies • Rivalries and conflicts sprout from...

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...

What would a truly just and sustainable society look like? In The Universal Utopia, the author presents a sweeping vision of a reimagined world—one built not on unchecked consumption or fragmented interests, but on conscience, virtue, and long-term collective stability. Blending political philosophy, ethical reflection, and systemic critique, this work examines the foundations of modern society and asks whether our economic, political, and cultural structures are capable of delivering genuine human flourishing. From governance and education to economics, law, and civic responsibility, it ...

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic. 

Unlock the hidden mechanisms that shape your choices, desires, and perceptions. Influence by Design: How Advertising Shapes Consumer Behavior and Thought takes you inside the unseen architecture of persuasion that defines modern consumer culture. This book reveals how advertising manipulates psychology, identity, and society—not through overt force, but through subtle techniques that feel natural, effortless, and even empowering. Drawing from theories in psychology, sociology, linguistics, and cultural studies, this work explores how attention is captured, how emotions are triggered, and ...

From transformational coach and author Jim Curtis comes The Book of Possibility – a programme designed to feel as close as possible to a one-on-one coaching session with Jim himself. This is not a book you simply read; it’s a guided journey you experience. Born from Jim’s own health...

Brought to you by Penguin. Nobel Prize-winner and co-author of Nudge, Richard Thaler, and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s Curse Why do people cooperate with one another when they have no incentive to do...

An impassioned, boundary-pushing work of criticism traversing an array of subjects, from fine arts to design to architecture, taking aim at the ubiquity of white paint in our society and what its prevalence reveals about our values It’s hard to identify a material that takes up more sensory...

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

This audiobook narrated by Jennifer Woodward explains why acknowledging diverse eco-social relationships can help us overcome the political polarization that undermines our ability to protect the environment.

The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows...