The Sum of Small Things

A Theory of the Aspirational Class

De: Elizabeth Currid-Halkett

Narrado por: Rachel Dulude

In today's world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption - like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and Toms shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children's growth, and to practice yoga and Pilates.

In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide.

©2017 Elizabeth Currid-Halkett (P)2017 Tantor

Reseñas de la Crítica

"There is a lot to learn here about the contemporary face of income inequality." ( Publishers Weekly)

Interesting ireseach and ideas, but dry

This is more of an academic paper on current and upcoming shift in social division.
A lot of numbers at the expense of illustrative and stories, alas. The good part: the author's conclusions are totally in line with the trends one observes around. The book is useful for the marketers of high-end goods.

Insightful, fact-based explanation of our various “identities”

This book provides a history of how various identity groups have formed in America, and what that means for our future and the world’s future.

Reading it should give you insight into “how come those other folks are like that?”

know thyself

Apparently, I am a member of the aspirational class. This book has helped me take another look at why I do what I do without causing anxiety, like many books of the sort do.
It did help me consider my snobbish behavior about my sister geting non-organic milk, or eating at fast food joints of our childhood.
It is a good listen.

Really interesting

Thoughtful, relevant analysis of real life trends. I enjoyed all the real world connections and macro view of trends

great book good prospective

Really good read. Gives a great prospective on today's society and how it functions, I would recommend.

Underwhelming

The author’s stubborn distillation of consumer expenditure decisions to pure signal leaves the entire analysis devoid of consequence.

Interesting but obviously bias

Interesting listen but It’s very apparent how the author feels about many of the trends discussed. I prefer a more objective view.

Great for marketers

Though I doubt it was the author’s intention, this book has given direct response marketers like me great insights into the desires, fears, fantasies, beliefs, and problems of the upwardly mobile “aspirational class.”...so as better to sell to them!

Ironic

The narrator mispronounces Hermes multiple times throughout the text. Do they not proof listen to these things? I find it both quite halarious, given the content of the book, and a touch irritating.

Brilliant

This book provides an amazing and well-rounded assessment of social class and it’s contemporary manifestation.