Showing results by author "Marina Krakovsky"

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    • Secrets of the Moneylab

    • How Behavioral Economics Can Improve Your Business
    • By: Kay-Yut Chen, Marina Krakovsky
    • Narrated by: Don Hagen
    • Length: 9 hrs and 18 mins
    • Unabridged
    • Overall
      4 out of 5 stars 34
    • Performance
      4 out of 5 stars 26
    • Story
      4 out of 5 stars 26

    Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

    Regular price: $20.99

    • Secrets of the Moneylab

    • How Understanding People Will Increase Your Profits
    • By: Kay-Yut Chen, Marina Krakovsky
    • Narrated by: Matt Addis
    • Length: 8 hrs and 28 mins
    • Unabridged
    • Overall
      3 out of 5 stars 2
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

    Regular price: $21.32