Consumer Products

Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby can catalyze into a phenomenal business venture! Our eBook will guide you through the fascinating world of consumer 3D printing. It acquaints you with the birth of consumer 3D Printing, its evolution, and how it transitioned from being a mere hobby to a lucrative business. Explore the anatomy of 3D printers, understand their types, their quality, and the diverse materials used. Immerse yourself in fun-filled, absorbing chapters which elucidate ...

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.  

The designer of Unreal and Gears of War offers an eye-opening personal account of the video game industry as it grew from niche hobby to hundred-billion-dollar enterprise. Video games are dominating the planet. In 2020, they brought in $180 billion dollars globally—nearly $34 billion in the...

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Strategic Marketing Management presents the core principles of marketing strategy through a structured approach to marketing management. It provides a clear framework and practical tools that help managers apply theory to real-world business challenges and seize market opportunities. The book blends theoretical depth with practical application to strengthen the marketing capabilities of a wide range of professionals—whether they are developing new market offerings or refining existing ones, launching startups or working within established firms, or managing individual products, services, ...

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

Winner of the Financial Times and Schroders Business Book of the Year 2024 'A clear and compelling read about one of the most consequential races in the world' - Madhumita Murgia, bestselling author of Code Dependent and AI Editor for The Financial Times Discover the never-before-told story of...

The New York Times bestselling author of SuperLife and cohost with Zac Efron of the hit Netflix series Down to Earth, Darin Olien offers invaluable advice for addressing the health of our bodies and the health of the planet by identifying common products and behaviors that are harmful and...

For the first time ever, Bob Chapek breaks his silence on his tenure as the Walt Disney Company’s CEO, offering a behind-the-scenes account of the challenges he faced—from getting the job just weeks before a worldwide pandemic, to the shifting political landscape, to his ousting given Bob...

One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...

Uncover the secrets to maximizing profits in the bath and beauty industry with "Pricing Your Product for Profit." This comprehensive guide is your ultimate resource for navigating the intricate world of pricing strategy and market positioning, specifically tailored to artisan bath soaps. Begin your journey by understanding the essentials of pricing, including its psychological impact and cost analysis fundamentals. As you progress, you'll identify your niche market, defining product categories and delving into market segmentation and research. Gain insights into the bath and beauty sector ...

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...

Vivimos en una era de competencia feroz por captar nuestra atención, todos luchan por lo mismo: plataformas, creadores de contenidos, marcas… Y aunque es la moneda más valiosa de nuestro tiempo, hoy se encuentra más dispersa que nunca debido a la avalancha de información y estímulos a los que estamos expuestos. Por eso, Roger Casas-Alatriste, host del pódcast Su atención, por favor, escribió este audiolibro: una travesía sonora que nos sumerge en la profunda realidad de la economía de la atención.

For decades, late-night television promised sharper knives, flatter stomachs, cleaner kitchens, younger skin, effortless fitness, and products you never knew you needed until a pitchman told you otherwise. But were all those “As Seen on TV” products really useless? But Wait, There’s More: A History of Useless Infomercials goes behind the demonstrations, catchphrases, celebrity endorsements, toll-free numbers, and impossible-looking before-and-after shots to uncover the real history of American direct-response television. From the live salesmanship that shaped Ron Popeil’s career and...

Most product concepts fail before launch. This book shows you exactly why — and how to fix it. After 60+ product launches across FMCG, food, beverage, and nutrition categories, Ryan Holmes identified a pattern: the difference between a product that wins and one that disappears isn't the formula, the budget, or the campaign. It's the concept — and whether the team building it truly understood what makes one work. Sweet Spot is the practitioner's guide to developing winning product concepts — from the first consumer insight to the final research-ready brief. It is built on real projects...

Before the recall, the diagnosis, the crash, or the explosion, there was often a document. In They Knew, Ethan Hayes reconstructs twenty cases in which companies possessed internal evidence of serious danger while a product or practice remained in use. Drawing on internal memoranda, scientific studies, engineering reports, regulatory files, congressional hearings, litigation, and criminal cases, the book traces what corporations knew, when they knew it, what the public was told, and why meaningful action came later. The cases span OxyContin, asbestos-contaminated talc, PFOA and PFAS, PCBs, ...

Turn Your Livestock Into a Real Income Stream — Not Just a Chore List You already feed them, water them, and care for them every single day. The question is: are your animals actually paying you back for it? Off-Grid Income Secrets: Livestock and Animal Products is Book 3 in the Off-Grid Income Secrets series, and it's built for one purpose — to show you every legitimate income layer hiding inside the animals you already own. Not theory. Not fluff. Just the real frameworks, real legal lines, and real strategies that turn dairy goats, laying hens, sheep, and cattle into a genuine ...

“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to...