Consumer Products

Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby can catalyze into a phenomenal business venture! Our eBook will guide you through the fascinating world of consumer 3D printing. It acquaints you with the birth of consumer 3D Printing, its evolution, and how it transitioned from being a mere hobby to a lucrative business. Explore the anatomy of 3D printers, understand their types, their quality, and the diverse materials used. Immerse yourself in fun-filled, absorbing chapters which elucidate ...

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.  

Uncover the secrets to maximizing profits in the bath and beauty industry with "Pricing Your Product for Profit." This comprehensive guide is your ultimate resource for navigating the intricate world of pricing strategy and market positioning, specifically tailored to artisan bath soaps. Begin your journey by understanding the essentials of pricing, including its psychological impact and cost analysis fundamentals. As you progress, you'll identify your niche market, defining product categories and delving into market segmentation and research. Gain insights into the bath and beauty sector ...

One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...

Most product concepts fail before launch. This book shows you exactly why — and how to fix it. After 60+ product launches across FMCG, food, beverage, and nutrition categories, Ryan Holmes identified a pattern: the difference between a product that wins and one that disappears isn't the formula, the budget, or the campaign. It's the concept — and whether the team building it truly understood what makes one work. Sweet Spot is the practitioner's guide to developing winning product concepts — from the first consumer insight to the final research-ready brief. It is built on real projects...

Winner of the Financial Times and Schroders Business Book of the Year 2024 'A clear and compelling read about one of the most consequential races in the world' - Madhumita Murgia, bestselling author of Code Dependent and AI Editor for The Financial Times Discover the never-before-told story of...

The designer of Unreal and Gears of War offers an eye-opening personal account of the video game industry as it grew from niche hobby to hundred-billion-dollar enterprise. Video games are dominating the planet. In 2020, they brought in $180 billion dollars globally—nearly $34 billion in the...

Strategic Marketing Management presents the core principles of marketing strategy through a structured approach to marketing management. It provides a clear framework and practical tools that help managers apply theory to real-world business challenges and seize market opportunities. The book blends theoretical depth with practical application to strengthen the marketing capabilities of a wide range of professionals—whether they are developing new market offerings or refining existing ones, launching startups or working within established firms, or managing individual products, services, ...

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to...

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

New product launches in today's global product commercialization industry are ride with risk. For companies to become and remain vital, leaders must continually assess and expand their product lines. At some point, product lines reach facility capacity and, with new-yet-untested product concept ready in R&D, companies must make crucial decisions. How can we bring these ideas to fruition? We are meeting core product demand, but how can we move beyond what we are already manufacturing and selling? How can we scale rapidly and cost efficiently? How can we develop and maximize our resource ...

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have...

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.