Product Market Fit

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

The missing manual for startup founders wanting to crack their GTM strategy, scale to $1M+, and find product–market fit If you're building a startup and struggling with early traction, you're not alone. Most early-stage startups fail not because they lack a great idea, but because they never find their growth levers—or they find them too late. As a VC, I’ve seen the same traps play out again and again. That’s why I wrote The Growth Equation. It’s the book I wish every founder had from day one. Inside, you’ll learn how to: Launch with a go-to-market strategy that drives traction ...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.

In today's dynamic business environment, the role of a product manager is more critical than ever. You are the driving force behind your product's journey from just a concept to market success, shaping strategic decisions and innovative solutions into significant business victories. "Design, Build & Scale: The Roadmap to Success for Product Managers" offers an in-depth exploration of the product management process, from the initial ideation to the impactful moment of market launch and beyond. Drawing on case studies from global brands and incorporating the challenges and successes of many ...

Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit by Joseph Hanna is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom of product-market fit as a static, one-time milestone. It introduces a dynamic new framework—the Pivoting Life Operating Model (PLOM)—emphasizing continuous innovation and adaptability.

Unlock the secrets to revitalizing your struggling B2B SaaS business with "The Resurgence Blueprint." This comprehensive guide paves the way for transformation by addressing the unique challenges that SaaS companies face today. Dive deep into an industry that's ripe with potential and learn how to turn setbacks into stepping stones. Start with understanding the signs of struggle and master the art of performance analysis. Our diagnostic framework provides a step-by-step guide to conducting business audits and identifying critical weaknesses. You'll learn to prioritize issues effectively, ...