Strategic Marketing Management, 11th Edition

De: Alexander Chernev

Narrado por: Virtual Voice

Strategic Marketing Management presents the core principles of marketing strategy through a structured approach to marketing management. It provides a clear framework and practical tools that help managers apply theory to real-world business challenges and seize market opportunities. The book blends theoretical depth with practical application to strengthen the marketing capabilities of a wide range of professionals—whether they are developing new market offerings or refining existing ones, launching startups or working within established firms, or managing individual products, services, and brands or leading at the executive level. Its concise format also makes it well-suited as a textbook for MBA, Executive MBA, and Executive Education programs.