Behavioral Neuroscience

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two doctors in...

New York Times bestseller Winner of the Los Angeles Times Book Prize One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

A powerful 3-in-1 guide that helps you understand people, expose manipulation, and rewire your mind for emotional strength. Learn how to read body language, recognize dark psychological tactics, and use CBT strategies to break negative patterns and build mental resilience.

INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance...

The human brain is not as it seems. The systems that it relies for everyday tasks—such as sensory processing and the maintenance of consciousness—have “failure modes” that mislead us about the nature of our mind and the world around us. In the face of a climate crisis, these failure modes have inhibited us from acting with the resolve this moment calls for. Drawing on cutting-edge research, Our Shared Illusions: What Neuroscience Reveals About Our Minds, Our Planet, and Our Future uses this new science of the brain to understand these failure modes, and chart a way forward. Our ...

Stop Negative Thinking is a compassionate, research-informed guide that helps you break free from chronic self-doubt, overthinking, fear, and the relentless voice of your inner critic. Whether you're constantly second-guessing yourself, feeling stuck in anxiety, or exhausted by the mental noise you carry daily, this book offers clear, easy-to-understand tools to create lasting inner peace.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

New York Times Bestseller The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. "This is more than a book, it’s a healing experience."...

This book is a structured guide to intentional self-transformation in an age dominated by distraction, inherited identities, and unconscious repetition. Build the Best Future Version of Yourself challenges the popular obsession with outcomes, habits, and surface-level motivation by making a deeper claim: lasting change begins not with what you do, but with who you decide to become, encouraging readers to focus on their identity as the foundation for change. At its core, the book treats personal growth as a process of self-design rather than self-improvement. It reframes growth as deliberate...

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

New York Times-bestselling author of Endure Alex Hutchinson returns with a fresh, provocative investigation into how exploration, uncertainty, and risk shape our behavior and help us find meaning. Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to...

"Ayurveda and the Modern Mind" embarks on an explorative journey to bridge the gap between the millennia-old wisdom of Ayurveda and the dynamic field of contemporary neuroscience. This book delves deep into how these seemingly disparate approaches to health can inform and enhance each other, particularly in the realm of mental wellbeing. Chapter Summaries Introduction to Ayurveda This chapter outlines Ayurveda’s historical context, foundational principles, and its holistic approach to health. It highlights Ayurvedic psychology and how it integrates physical, emotional, and spiritual well-...

Personal Transformation Based on Mindfulness and Self-Compassion What's your most important goal? Why does it matter so deeply? How will you overcome the obstacles? Answer these questions with sincerity, proceed with mindfulness and compassion, and you have just set in motion a revolutionary...

You have tried to reason your way out of it. You have tried to sleep it off, exercise it away, or wait it out. The heaviness returns, sometimes worse than before, and by now you have probably stopped believing the pep talks. That flat, gray, exhausted feeling is not a character flaw and not a failure of willpower. It is a specific pattern in specific brain circuits, and those circuits can change. This book is the manual that shows you how they change, what actually works, and why. Written for the reader who wants to understand the mechanism instead of being told to try harder, this is a ...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

Have you ever wished you could reprogram your brain, just as a hacker would a computer? In this 3-step guide packed with mind hacking techniques, learn how to take charge of your mind and start reprogramming thought patterns to banish negative thoughts, habits, and anxiety—in just a 21-day...

¿Alguna vez has sentido que la vida parece deleitarse en extremo al tratarte brutalmente dándote resultados injustos? ¿Luchas por mantener algún tipo de relación en tu vida? ¿Has experimentado recientemente un vergonzoso arrebato emocional que aparentemente ocurrió sin ninguna razón en particular? Si puedes relacionarte con estos escenarios, entonces no estás solo.

We all experience the occasional negative thinking from time to time, but if you feel overwhelmed by these thoughts too often, then you need to closely examine how these thoughts are negatively impacting your lifestyle. The solution is to practice specific strategies and techniques that create more "space" in your mind to enjoy inner peace and happiness.