Behavioral Neuroscience

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

From the celebrated neurobiologist and primatologist, a landmark, genre-defining examination of human behavior, both good and bad, and an answer to the question: Why do we do the things we do? Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: He starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.

When The Polyvagal Theory was published in 2011, it took the therapeutic world by storm, bringing Stephen Porges's insights about the autonomic nervous system to a clinical audience interested in understanding trauma, anxiety, depression, and other mental health issues. The book made accessible to clinicians and other professionals a polyvagal perspective that provided new concepts and insights for understanding human behavior. The perspective placed an emphasis on the important link between psychological experiences and physical manifestations in the body.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

The human brain is not as it seems. The systems that it relies for everyday tasks—such as sensory processing and the maintenance of consciousness—have “failure modes” that mislead us about the nature of our mind and the world around us. In the face of a climate crisis, these failure modes have inhibited us from acting with the resolve this moment calls for. Drawing on cutting-edge research, Our Shared Illusions: What Neuroscience Reveals About Our Minds, Our Planet, and Our Future uses this new science of the brain to understand these failure modes, and chart a way forward. Our ...

"How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales" While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products—it's understanding how customers truly think and make purchasing decisions. You'll Get: 50+ real case studies from Netflix, Tesla, Amazon & top brands Neuroscience-backed strategies that bypass logical resistance Cultural psychology secrets for selling globally Digital psychology rules for online/social selling Step-by-step implementation ...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance between the two, and why now more than ever finding balance is essential. We’re living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting....

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a primal urge that has shaped the history of our species and continues to mold our behavior in ways we are only beginning to understand. In fact, the latest neuroscience suggests that exploration in any form—whether it’s trying a new restaurant, changing careers, or deciding to run a marathon—is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story.

This book bundle, “Cognitive Behavioral Therapy: Practical Tips on How to Conquer Psychological Disorders and Take Back Control of Your Life”, is a self-help guide, intended for individuals who want to have their life back despite their psychological disorders. If you’re haunted by fear and anxiety, or feel depressed and hopeless, this book will provide you guidelines in taking hold of the steering wheel of your life. CBT is so broad, encompassing other vital disciplines, so the chapters focus more on the topics that would change your way of thinking to a more positive one. There are ...

ADHD diagnoses are exploding Do you know why? Worldwide, the disorder affects roughly 5-7% of kids under the age of 18. In the United States, that number is north of 11%. As the disorder continues to plague children at every level, the questions grow louder. What is causing this? Are the diagnoses too prevalent? Is there a significant upswing in misdiagnoses and dual diagnoses? Are modern societies over-medicating learning disabilities? And most importantly, with our incredible advances in neuropsychology and naturopathy, what are we going to do about it? Natural Treatment. Effective ...

We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times best-selling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book, he reveals the strategies he's discovered to change your mind and your life for the long-term.

Stop Negative Thinking is a compassionate, research-informed guide that helps you break free from chronic self-doubt, overthinking, fear, and the relentless voice of your inner critic. Whether you're constantly second-guessing yourself, feeling stuck in anxiety, or exhausted by the mental noise you carry daily, this book offers clear, easy-to-understand tools to create lasting inner peace.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

UNLOCK THE POWER OF POSITIVE THINKING Do you often feel overwhelmed by negative thoughts and emotions? How would your life change if you could harness the power of positive thinking and transform your mindset? What if you could learn the most effective strategies to cultivate optimism, gratitude, and resilience, just like the world's most successful and happiest people? Imagine having a step-by-step guide that leads you from understanding your thought patterns to creating lasting positive change in your life. Imagine the boost in your well-being and success if you could overcome negativity,...

¿Alguna vez has sentido que la vida parece deleitarse en extremo al tratarte brutalmente dándote resultados injustos? ¿Luchas por mantener algún tipo de relación en tu vida? ¿Has experimentado recientemente un vergonzoso arrebato emocional que aparentemente ocurrió sin ninguna razón en particular? Si puedes relacionarte con estos escenarios, entonces no estás solo.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

"Unveiled Realities" is an empowering guide for anyone seeking clarity on their personal journey. In a world filled with societal pressures and digital distractions, this book illuminates how our past experiences and external influences shape our decisions and actions, clouding our thinking, decisioning and actions. Follow the exploration of Philosophy, Neuro-Science and Psychoanalysis to understand and escape the influences social programing has on the neural pathway development that is at the core of how we abandon ourselves to move through the world behaving and reacting inauthentically ...