Behavioral Neuroscience

New York Times bestseller Winner of the Los Angeles Times Book Prize One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance...

Discover why understanding your procrastination has never helped you overcome it—and what actually works instead. You know exactly what you're doing wrong. You understand that scrolling social media instead of working will increase your stress tomorrow. You're fully aware that avoiding that important email undermines your professional reputation. You can predict your own procrastination patterns with scientific accuracy—yet you keep doing it anyway. Welcome to the procrastination paradox: the bewildering gap between knowing better and doing better that affects 25% of adults chronically ...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

When The Polyvagal Theory was published in 2011, it took the therapeutic world by storm, bringing Stephen Porges's insights about the autonomic nervous system to a clinical audience interested in understanding trauma, anxiety, depression, and other mental health issues. The book made accessible to clinicians and other professionals a polyvagal perspective that provided new concepts and insights for understanding human behavior. The perspective placed an emphasis on the important link between psychological experiences and physical manifestations in the body.

New York Times Bestseller The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. "This is more than a book, it’s a healing experience."...

New York Times-bestselling author of Endure Alex Hutchinson returns with a fresh, provocative investigation into how exploration, uncertainty, and risk shape our behavior and help us find meaning. Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to...

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

The human brain is not as it seems. The systems that it relies for everyday tasks—such as sensory processing and the maintenance of consciousness—have “failure modes” that mislead us about the nature of our mind and the world around us. In the face of a climate crisis, these failure modes have inhibited us from acting with the resolve this moment calls for. Drawing on cutting-edge research, Our Shared Illusions: What Neuroscience Reveals About Our Minds, Our Planet, and Our Future uses this new science of the brain to understand these failure modes, and chart a way forward. Our ...

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

¿Alguna vez has sentido que la vida parece deleitarse en extremo al tratarte brutalmente dándote resultados injustos? ¿Luchas por mantener algún tipo de relación en tu vida? ¿Has experimentado recientemente un vergonzoso arrebato emocional que aparentemente ocurrió sin ninguna razón en particular? Si puedes relacionarte con estos escenarios, entonces no estás solo.

Unlock the Mind of a Criminal: The Science Behind the Behavior Ever wondered what drives someone to commit a crime? Look into the fascinating world of criminal minds with A Beginner's Guide to the Neuroscience and Psychology of Criminal Behavior. your essential introduction to the science behind why people break the law. Perfect for true crime fans, psychology students, and curious minds, this accessible guide explores the latest research in neuroscience, psychology, and criminology, breaking down complex theories into clear, engaging insights. What role do brain structures play in violent ...

NATIONAL BESTSELLER Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster...

ADHD diagnoses are exploding Do you know why? Worldwide, the disorder affects roughly 5-7% of kids under the age of 18. In the United States, that number is north of 11%. As the disorder continues to plague children at every level, the questions grow louder. What is causing this? Are the diagnoses too prevalent? Is there a significant upswing in misdiagnoses and dual diagnoses? Are modern societies over-medicating learning disabilities? And most importantly, with our incredible advances in neuropsychology and naturopathy, what are we going to do about it? Natural Treatment. Effective ...

In this definitive book on revenge, psychiatry researcher James Kimmel, Jr. exposes the unseen neurobiological cause of violence—a compulsive desire for retribution—and offers a profound new understanding of human behavior and breakthrough framework for making our lives and communities safer...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...