Showing results by narrator "Don Hagen" in All Categories

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

After launching his first company while still in college, Jason Baptiste cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

After the artist Basil Hallward paints his portrait, Dorian Gray frivolously wishes that the picture change, yet he remain the same. Allured by his perverted friend, Henry Wotton, Gray jumps into a life of depravity and sin. With each sin Dorian commits, the painting of him grows increasingly hideous, showing him what is happening to his soul.

"Crooken Sands" is a short fantasy/horror tale by the author of Dracula. The story follows a London merchant on a mysterious adventure in Scotland.

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques, and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even after the speech is over.

It's tough in the consumer world. The good news? The entire basis for how to best shop, spend, travel, bank - essentially all aspects of being a consumer - is fundamentally changing. The power is now in your hands. Do More, Spend Less is your road map to get off the default path, turn the tables on the banks, airlines, hotels, cell phone companies, and retailers, and win the great game being played for your hard-earned cash. This approach has helped consumers on BradsDeals.com save more than $200 million in the last year alone.

A practical guide to banishing stress from your everyday life so you can feel happy and fulfilled. Do you feel overwhelmed by work - or life in general? Having trouble coping with too many demands on your time and energy? Well you're not alone! Britain is currently suffering from a stress epidemic. A staggering 1 in 4 employees are said to suffer from stress and it is listed as the no.1 reason for workplace absence in the UK.

Chris Rodell likes to consult with a five-year-old anytime he needs a reminder as to what is important in life. In his uplifting, humorous, and spiritual guidebook Use All the Crayons, Rodell encourages others to become universally happy by becoming more colorful, interesting, and, most importantly, fun!

In A Bad Day on the Romney Campaign: An Insider's Account, Gabriel Schoenfeld, a senior adviser to the Republican presidential nominee Mitt Romney for nearly two years, for the first time speaks out about the internal failures of the 2012 campaign. The book illuminates the chain of errors that ultimately contributed to Romney's defeat. Rich with detail and full of high drama, it will be of interest to anyone who wants to go behind the scenes to gain an inside look at how our political system actually operates, with all of its charms and all of its flaws.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.