Showing results by author "Roland Smart"
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- By: Roland Smart
- Narrated by: Don Hagen
- Length: 6 hrs and 31 mins
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
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Regular price: $19.59