Showing results by author "Roland Smart"

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    • The Agile Marketer

    • Turning Customer Experience into Your Competitive Advantage
    • By: Roland Smart
    • Narrated by: Don Hagen
    • Length: 6 hrs and 31 mins
    • Unabridged
    • Overall
      4 out of 5 stars 3
    • Performance
      4.5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

    • Turning Customer Experience into Your Competitive Advantage
    • By: Roland Smart
    • Narrated by: Don Hagen
    • Length: 6 hrs and 31 mins
    • Release date: 02-10-17
    • 4 out of 5 stars 3 ratings

    Regular price: $19.59