Mostrando resultados por autor "Kenrick Cleveland" en Todas las categorías

This fourteenth e-book in the Dominating Discourses series deals with using analogies in order to sway an argument. We look at inductive and deductive reasoning and how these are applied to strengthen arguments through analogy. An analogy applies a basic premise, then compares one case with a second case which has similarities, arguing that since the cases are so similar, what is true for the first case must also be true for the second. The book explains the three parts which go to make up an analogy and establishes ways of strengthening these to make an analogy convincing and persuasive. ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this second book in the series, Kenrick teaches how to sequence a series of beliefs which will cause your client to automatically accept the next step you lead them to. He discusses the use of deductive and inductive logic so that you can install a chain of beliefs through use of presuppositions and other skills. He teaches you how to create an effective presentation, identifying a client's problems and leading them to the conclusion that you are the only possible solution to their ...

Winning With Language and Logic is the first in a new series of e-books, Conquering Conversations. It will teach you the use of language skills to achieve your goal in every conversation. What is that goal? To WIN, of course! Understanding what you can do to win is exactly what you want. There are strategies of rhetoric that can be twisted and abused to help us win. Learning them is actually fun. Those same patterns show us doorways into the thinking and strategies of others that enable us to out-strategize them, and persuade with huge power. The use of good rhetoric advances your ability ...

This thirteenth e-book in the Dominating Discourses series concerns appeals to emotion in order to win an argument. It is through appealing to emotion that people may be swayed by an argument which appeals to their sense of justice, of what is right and wrong, instead of relying upon facts. The way in which emotional appeals are constructed and framed are carefully analyzed, so that you can recognize when the emotional comparison is relevant or when it is fallacious. Thus, you can structure your own arguments robustly and be armed to recognize and challenge your opponent's fallacious ...

This ninth e-book in the Dominating Discourses series teaches you about the black and white fallacy, also known as the false dilemma. It then moves on to explain the related straw man fallacy. A false dilemma is created when someone collapses an often complex and nuanced situation into two polarized extremes, with no gray areas, thus trying to force a specific choice. You are taught not only how to recognize and break this fallacy, but also how to use it to your own advantage. A related strategy is the straw man, where an opponent's position is pushed to an extreme to make it appear ...

In this eighteenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the second batch of military patterns of persuasion and demonstrates how to bind thoughts. Military recruiters, who used the military patterns to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. New patterns are provided in this volume to follow on from the ones in Book 17. The book also shows how to use language patterns to bind ...

In this eighth book in the Persuasion Force series, Kenrick Cleveland reveals how to lead people to experience the emotions you want them to experience so that they will connect with your message. When making decisions, whether about buying something or about other matters, it is emotions, not facts which win the day. The skill of eliciting emotions is a persuader's best friend. Kenrick teaches a powerful set of strategies to use emotions to your advantage, and you will experience for yourself how powerful this can ve as you read the book and consider the strategies and the questions posed....

In this twentieth book in the Persuasion Force series, Kenrick Cleveland shows the reader how to manipulate emotional states and the use of anchors. Being emotionally involved with your product and having a genuine belief in it will really sell it for you and your own enthusiasm will affect your clients. You are taught how to manage the emotional state of your prospect, and how to deepen particular emotional states through elaboration. You are taught how to set anchors so that an elicited state can be recalled instantly. Kenrick shows how to set an anchor; how to increase its power and ...

In this fifth book in the Persuasion Force series, Kenrick Cleveland really ramps things up by providing a potent formula for verbal pacing and leading. This, combined with powerful strategies to shift a person from external awareness to the inner world of their own thoughts, means that you can basically control the direction of someone's thoughts. This method of leading, which happens smoothly and unconsciously, is in stark contrast to the crude, old-fashioned methods of persuasion which are often still taught. The differences between pacing and leading statements and the precise pattern ...

In this fourth book in the Persuasion Force series, Kenrick Cleveland teaches you how to train and lead the thoughts of others by noticing their dominant sensory system through the words they use. This can help establish rapport very swiftly and place you in a position to lead them where you want them to go. The book provides methods and exercises for noticing, assessing and feeding back language relating to a person's favored sensory system, as well as how to put an opponent off balance by shifting sensory language. Finally, the powerful tools which are unspecified words are thoroughly ...

In this sixth book in the Persuasion Force series, Kenrick Cleveland demonstrates how powerfully telling your story can supercharge your persuasion skills. Simply by sharing your story with someone, you can increase rapport instantly and dramatically, as you draw them into your frame. Telling stories subdues the critical faculties and lulls listeners into a receptive state, making them open to your presentation. Simply by telling people who you are and why you are there can build strong rapport and boost your perceived trustworthiness manifold. Kenrick teaches exactly how a story should be ...

In another absolutely jam-packed read, Kenrick Cleveland takes your Persuasion skills to the next level. The importance of pacing in persuasion in order to establish rapport is examined from every possible angle. You will learn physical pacing, pacing breathing, crossover pacing, how to pace someone's energy or attitude even. Armed with these skills, you will be able to pace someone in every conceivable way and achieve rapport in a couple of minutes maximum. You are encouraged to be bold with your pacing, subtlety won't work. Many new to this approach worry in case they are caught out using...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this third book in the series, Kenrick teaches how to understand the power of names and apply them in your persuasion. He discusses the cultural importance of names and the significance that people place upon them when forming their identity. He then describes how you can apply labels and names, in association with the values you have elicited from people, to cause them to identify with your themes and consequently be led to see you as the solution to their problems. By leading ...

In this seventeenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the first batch of military patterns of persuasion. These patterns originated with military recruiters, who used them to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. The book concludes with powerful patterns which prompt someone to define their own required standards to be convinced, and then use those very standards to ...

In this second book of Kenrick Cleveland's Millionaire Mind-Set, you'll be lliterally creating your personal universe. The book establishes a practical, step by step framework to completely restructure your life and your reality, your outlook and your goals, from the ground up. Taking snapshots of where you are right now that you can refer back to, the book's structure lets you actually see and experience the changes as they happen. You are taught how to define what it is that you want in a way that will make sure you achieve it, in an absolutely precise and detailed way, a way that creates...

In this seventh book in the Persuasion Force series, Kenrick Cleveland reviews what readers have learned so far in this series of books and offers advice on blending your persuasion skills and understanding how they work seamlessly together. Much more practical, advanced advice is given on topics such as rhythmic speaking, repetition, setting your intention, rapport and representational systems. Having previously looked at the basic applications of these foundational skills, you will find here a masterclass on using them fluently and fluidly, with many practical anecdotal examples to ...

In this fourteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which commands can be embedded in your speech, which will then be picked up on and followed. Unlike many other authors on this topic, he explains absolutely clearly what you can and cannot use this for, and which commands will be considered acceptable and acted upon by a person's subconscious, and which will be rejected. You are taught exactly how to include commands in your speech, and also in writing; how to mark them off in a way which will make them noticed without being obvious or...

In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek? The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be ...

In this ninth book in the Persuasion Force series, Kenrick Cleveland reveals the underlying principles of persuasion which unify all that you have learned so far. By understanding the principles and ethos that powers effective persuasion, you will find that instead of struggling to learn individual strategies, you will begin to grasp the flow and coherence of the whole process. This intuitive grasp of the complete journey makes the steps along the way easy. You will find yourself intuitively selecting the right strategy for the right occasion and smoothly adjusting as required. Once your ...

This fourth book of Kenrick Cleveland's Millionaire Mind-Set is an absolute powerhouse that continues the process of bringing success and wealth into your life by literally scripting the life you will be living. Kenrick brings into focus every aspect of your life in turn: your finances; your family and friendships; your beliefs; your leisure activities. All are brought under the microscope, so that you can discover what is most important to you and steer your course accurately to make it happen. Through this process, you will discover your highest values, the code you live your life by, ...