Appealing to Emotion
Dominating Discourses Book 13
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Appealing to Emotion
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This thirteenth e-book in the Dominating Discourses series concerns appeals to emotion in order to win an argument.
It is through appealing to emotion that people may be swayed by an argument which appeals to their sense of justice, of what is right and wrong, instead of relying upon facts.
The way in which emotional appeals are constructed and framed are carefully analyzed, so that you can recognize when the emotional comparison is relevant or when it is fallacious. Thus, you can structure your own arguments robustly and be armed to recognize and challenge your opponent's fallacious arguments.
People tend to be swayed much more by their emotions and beliefs than they are by facts. Thus, it is essential how to incorporate emotional strategies into persuasive arguments. The book explains exactly how to harness several distinct emotions to your advantage, including anger, fear, pity, pride and even desperation.
This book is another masterclass in persuasion and winning conversation from Kenrick Cleveland.