Showing results by author "David Scott"

When the Colonial Marines set out after their deadliest prey, the Xenomorphs, it's what Corporal Hicks calls a bug hunt - kill or be killed. Here are fifteen all-new stories of such "close encounters", written by many of today's most extraordinary authors. Set during the events of all four Alien films, sending the Marines to alien worlds, to derelict space settlements, and into the nests of the universe's most dangerous monsters, these adventures are guaranteed to send the blood racing - one way or another.

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

David Tennant, Catherine Tate and Michelle Ryan are the narrators of this exclusive collection of original audio adventures. Join the 10th Doctor on journeys in time and space in these stories: 'Pest Control', 'The Forever Trap', 'The Nemonite Invasion', 'The Rising Night', 'The Day of the Troll', 'The Last Voyage' and 'Dead Air'. Written by Peter Anghelides, Dan Abnett, David Roden, Scott Handcock, Simon Messingham and James Goss.

"The Perfect Weapon: How Russian Cyberpower Invaded the U.S." is from the December 13, 2016 World section of The New York Times. It was written by Eric Lipton, David E. Sanger and Scott Shane and narrated by Kristi Burns.

Recognize and celebrate the magic of life with timeless rites and spells. Create a magical household - a haven of harmony, safety, spirituality, security, and romance. The benefits include a happier existence, protection against thieves, improved health, restful sleep, satisfying spiritual experiences, and a perfect environment for positive magic. This warm and wise guide by much loved author Scott Cunningham has been helping people create sacred spaces in their homes and gardens for nearly 20 years.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Our lives are saturated by color. We live in a world of colors, and color marks our psychological and social existence. But for all color's ubiquity, we don't know much about it. Authors David Scott Kastan and Stephen Farthing offer a fresh and imaginative exploration of one of the most intriguing and least-understood aspects of everyday experience. 

Over a decade has passed since the World Trade Center attacks of September 11, 2001, and yet there are still many unanswered questions surrounding that fateful day, which changed a nation forever. Conspiracy theories attribute the planning and execution of the attacks to two parties other than Al-Qaeda and claim there was advance knowledge of the attacks amongst high-level government and military officials.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

Do you need to improve your search engine presence? Is this the only thing standing between you and success with your online business? If it is, please read on.... 

One of the first books ever published to objectively study the life and work of Franklin Jones, also known as Bubba Free John, Da Free John, Adi Da, an infamous cult leader who attracted both devotees and detractors. Contains original essays by Professor Scott Lowe (University of Wisconsin) and Professor David Lane (Mt. San Antonio College).

This collection of irreverent and surprising essays about the popular television series Buffy the Vampire Slayer includes pieces by leading science fiction and fantasy authors. Contributors include best-selling legend David Brin, critically acclaimed novelist Scott Westerfeld, cult-favorite vampire author Chelsea Quinn Yarbro, and award-winner Sarah Zettel.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

Take your online marketing to the next level with this advanced guide! Online marketing in 2017 is much different than it was 10 years ago. Many of you would agree that the many different tools available for marketers these days make marketing faster, easier, better and far more targeted. The craft that is your business depends entirely on how well you use these tools to navigate through local and international channels, targeting local and international markets along the way.

Learn Internet marketing secrets that will maximize your profits! You are here because you know that marketing your brand isn't a magical golden bullet that you can shoot, and it hits right at the branding jackpot. You know that Internet marketing, just like any other type of marketing involves hard work, time and a whole lot of marketing genius to get things on the right track. When it comes to online or Internet marketing, it takes a while for the word to spread, for people to get to know who you are and what you do.

Best-selling writer Orson Scott Card founded the online magazine Intergalactic Medicine Show in 2006. It has been a big success, drawing submissions from well-known science fiction and fantasy writers, as well as fostering some amazing new talents. This collection contains some of the best of those stories.

Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them. 

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.