Showing results by author "David Scott"

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

When the Colonial Marines set out after their deadliest prey, the Xenomorphs, it's what Corporal Hicks calls a bug hunt - kill or be killed. Here are fifteen all-new stories of such "close encounters", written by many of today's most extraordinary authors. Set during the events of all four Alien films, sending the Marines to alien worlds, to derelict space settlements, and into the nests of the universe's most dangerous monsters, these adventures are guaranteed to send the blood racing - one way or another.

David Tennant, Catherine Tate and Michelle Ryan are the narrators of this exclusive collection of original audio adventures. Join the 10th Doctor on journeys in time and space in these stories: 'Pest Control', 'The Forever Trap', 'The Nemonite Invasion', 'The Rising Night', 'The Day of the Troll', 'The Last Voyage' and 'Dead Air'. Written by Peter Anghelides, Dan Abnett, David Roden, Scott Handcock, Simon Messingham and James Goss.

Recognize and celebrate the magic of life with timeless rites and spells. Create a magical household - a haven of harmony, safety, spirituality, security, and romance. The benefits include a happier existence, protection against thieves, improved health, restful sleep, satisfying spiritual experiences, and a perfect environment for positive magic. This warm and wise guide by much loved author Scott Cunningham has been helping people create sacred spaces in their homes and gardens for nearly 20 years.

Our lives are saturated by color. We live in a world of colors, and color marks our psychological and social existence. But for all color's ubiquity, we don't know much about it. Authors David Scott Kastan and Stephen Farthing offer a fresh and imaginative exploration of one of the most intriguing and least-understood aspects of everyday experience. 

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

Modelling can be a tricky business for Muslim women who cover up. Judith Thurman visits Nailah Lymus, the head of a new modelling agency...

Best-selling writer Orson Scott Card founded the online magazine Intergalactic Medicine Show in 2006. It has been a big success, drawing submissions from well-known science fiction and fantasy writers, as well as fostering some amazing new talents. This collection contains some of the best of those stories.

"The Perfect Weapon: How Russian Cyberpower Invaded the U.S." is from the December 13, 2016 World section of The New York Times. It was written by Eric Lipton, David E. Sanger and Scott Shane and narrated by Kristi Burns.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Over a decade has passed since the World Trade Center attacks of September 11, 2001, and yet there are still many unanswered questions surrounding that fateful day, which changed a nation forever. Conspiracy theories attribute the planning and execution of the attacks to two parties other than Al-Qaeda and claim there was advance knowledge of the attacks amongst high-level government and military officials.

An anthology of mystery stories set in Minnesota and written by Minnesota authors. All of the mysteries have at least one element in common: each tale takes place at a fictional, but perhaps hauntingly familiar, Minnesota resort.

In 2004, Akashic Books launched a groundbreaking series of original noir anthologies, starting with the award-winning best-seller Brooklyn Noir. Each book is comprised of new stories, each one set in a distinct neighborhood or location within the city of the book. In this chilling portrait of America's Sin City, lady luck is just as likely to dispense cold hard cash as a cold-hearted killing. Brand-new stories by: John O'Brien, David Corbett, Scott Phillips, Nora Pierce, Tod Goldberg, and many others.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

Modelling can be a tricky business for Muslim women who cover up. Judith Thurman visits Nailah Lymus, the head of a new modelling agency that represents the modestly dressed, and admires the bright, bold hijabs Lymus designs. Jill Soloway, the creator of Transparent, joins David Remnick in a discussion about her new show, I Love Dick. And two fans of the guitarist John Fahey mourn his difficult life and celebrate his transformational music.

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

Jake Williams awoke in April in an Orlando, Florida, hotel where he was leading a training session. Checking Twitter, Williams, a cybersecurity expert, was dismayed to discover that he had been thrust into the middle of one of the worst security debacles ever to befall U.S. intelligence.

"Security Breach and Spilled Secrets Have Shaken the NSA to Its Core" is from the November 12, 2017 U.S. section of The New York Times. It was written by Scott Shane, Nicole Perlroth and David E. Sanger and narrated by Kristi Burns.