
The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Narrado por:
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David Meerman Scott
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Sean Pratt
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
©2013 David Meerman Scott (P)2014 Gildan Media LLCListeners also enjoyed...




















Reseñas de la Crítica
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)
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What made the experience of listening to The New Rules of Marketing and PR the most enjoyable?
Most of the elements discussed in this book are by now common knowledge in the marketing/PR world but even small reminders spurred some great new ideas for us!Great reminders!
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Powerful insight to become a today's marketer
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A must read for a small business owner.
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Interesting and inspirational
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Great Listen
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Old school methods make me cringe!
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Great PR book
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Great Resource.
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Great read for every entrepreneur and marketer.
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Lots of great nuggets of information to absorb and put to use
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