The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

De: David Meerman Scott

Narrado por: David Meerman Scott, Sean Pratt

Duración: 16 h y 21 m

Resumen del Editor

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

©2013 David Meerman Scott (P)2014 Gildan Media LLC

Reseñas de la Crítica

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)

Great reminders!

What made the experience of listening to The New Rules of Marketing and PR the most enjoyable?

Most of the elements discussed in this book are by now common knowledge in the marketing/PR world but even small reminders spurred some great new ideas for us!

Powerful insight to become a today's marketer

The book and information about the new way/rules of marketing, is a book that is a guide for what and how to become a marketer that uses what is working now!

Lots of great nuggets of information to absorb and put to use

David Scott clearly exhibits mastery of PR, marketing, and blogging. With great attention to detail.

great book

This book will help my company grow. great book. thank you for writing this book.

Very helpful content!

This is one of the most useful books on marketing theory, best practices, and techniques that I've listened to recently. The author offers the "why" in addition to the what and how. The narration sounded best when speeded up a bit (1.25), but then both the inflection and pace were just right. I highly recommend this book for both small businesses as well as larger companies.

My dad liked it

It was very helpful in getting my dad onboard with some of the social media offerings for our family business. It wasn't very informative or groundbreaking to me. The book offers a good, if not long-winded, overview of web exposure and ways to promote your business online.

A must read for a small business owner.

This book is definitely a must have for those who have a small business and need a marketing platform..very informative.

Interesting and inspirational

Very interesting content with fantastic reading (at some point the actor ended up laughing into the microphone instead of saying "haha"). Provides very concrete examples of what to do to accomplish the described ideas. Recommend to anybody interested in having any professional online presence.

Great Listen

I'm pretty internet savvy but this book brought up not only new ways of teaching people that I hadn't thought of, but added excellent insight into new ways of utilizing the methods I'm already taking advantage of. I'd recommend this book to anyone interested in marketing or reaching new audiences.

Old school methods make me cringe!

This book has shown me how PR and marketing should be done! Going to buy the hard copy soon so I can make more notes and highlight passages. Go out and buy this book!