Showing results by narrator "Sean Pratt" in All Categories

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

These days, most people assume you need to pay a boatload of money for a quality college education. As a result, students and their parents are willing to go into years of debt and potentially sabotage their financial futures just to get a fancy name on a diploma. But Zac Bissonnette is walking proof that the assumption is not only false, but dangerous.

In June 2013, documents leaked by Edward Snowden sparked widespread debate about secret government surveillance of Americans. Just over a year later, the shooting of Michael Brown, a black teenager in Ferguson, Missouri, set off protests and triggered concern about militarization and discriminatory policing. In Unwarranted, Barry Friedman argues that these two seemingly disparate events are connected - and that the problem is not so much the policing agencies as it is the rest of us.

If you’re out of work, how do you keep your head in the game while searching for a new job? According to Dwain Schenck, a firsthand navigator through the world of unemployment, you make smart decisions, maintain confidence, and avoid being dragged down emotionally. Not just another career or self-help book, Reset is an absorbing story about Schenck’s journey through the psychological and physical stages of unemployment to demonstrate what listeners can expect and how they can get on with a successful life and land a job.

As the natural successor to Fons Trompenaars and Charles Hampden-Turner's landmark best seller, Riding the Waves of Culture, Managing Change Across Corporate Cultures reveals exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions, and joint ventures.

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space.

Ten superbly narrated stories that help explain America by America's best writers.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

Encore tells the stories of encore career pioneers who are not content, or affluent enough, to spend their next 30 years on a golf course. These men and women are moving beyond midlife careers yet refusing to phase out or fade away. As they search for a calling in the second half of life and focus on what matters most, these individuals stand to transform the nature of work in America.

You can't transform a team or an organization until you've transformed yourself. That's the idea behind Dave Arch's Transforming Leaders the Sandler Way, which offers a user-friendly guide to the 52 critical leadership lessons that support great careers and great teams.

In Chapter 1, we are introduced to Lincoln's lineage and the history of his grandparents, his parents and the various locations in which they settled. But this chapter is mainly devoted to Lincoln's father Thomas, recounting many of his ventures, personality traits and the intricacies of his relationship with his son. We also learn of his son's childhood experiences, mainly those in his first seven years, which helped shape Lincoln into the man he becomes.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Striking out on your own for the first time is exhilarating. But in a culture full of bad advice, predatory banks, and splurge-now-pay-later temptations, it can also be extremely dangerous - leading you to make financial decisions that could hurt you for years to come. Combine this with a slumped economy, mounds of student loans, and dubious examples from reality TV stars to politicians to your own parents, and it’s no wonder so many twenty-somethings are struggling.

Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.

There are times in life when quitting makes sense. Maybe you need to abandon a bad investment, or ditch an old garden because you're going to move to the city. Maybe you need to rest up a bit at the end of a tough day's work so you aren't too sore tomorrow. But when it comes to the deepest dreams of your heart's desire - no, it doesn't make sense. Don't quit. There is only one true human superpower we possess. It's not the power of flight. It certainly isn't the power of invincibility. It's determination.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

Your mind does not grow old. Age is the dawn of wisdom. Welcome the change. Mind and spirit do not grow old. You are as old as you think you are. Age is an asset. You must be a producer and not a prisoner of society.

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."

The Success Matrix takes a different approach than most business books, bracketing deep management insights with a fictional story to illustrate the power of the concepts described within. This unique combination provides a very accessible take on a complex subject. A fun, easy listen, but with serious impact in your business and your personal life.