Showing results by author "David Meerman Scott"

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    • The New Rules of Marketing & PR, 6th Edition

    • How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
    • By: David Meerman Scott
    • Narrated by: David Meerman Scott
    • Length: 18 hrs and 21 mins
    • Unabridged
    • Overall
      4 out of 5 stars 65
    • Performance
      4 out of 5 stars 60
    • Story
      4 out of 5 stars 59

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

    • 5 out of 5 stars
    • Excellent overview

    • By Trevor Cole on 06-25-18

    Regular price: $29.95

    • The New Rules of Marketing and PR

    • How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
    • By: David Meerman Scott
    • Narrated by: David Meerman Scott, Sean Pratt
    • Length: 16 hrs and 22 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 387
    • Performance
      4.5 out of 5 stars 335
    • Story
      4.5 out of 5 stars 328

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

    • 5 out of 5 stars
    • This is such a great book I'm giving up a Secret

    • By Amazon Customer on 07-15-14

    Regular price: $20.99

    • Marketing Lessons from the Grateful Dead

    • What Every Business Can Learn from the Most Iconic Band in History
    • By: David Meerman Scott, Brian Halligan
    • Narrated by: Brian Halligan, David Meerman Scott
    • Length: 3 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 35
    • Performance
      4 out of 5 stars 26
    • Story
      4 out of 5 stars 27

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

    • 5 out of 5 stars
    • Making marketing fun with the Dead

    • By tru britty on 07-18-15

    Regular price: $17.49

    • The New Rules of Sales and Service

    • How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
    • By: David Meerman Scott
    • Narrated by: David Meerman Scott
    • Length: 10 hrs and 30 mins
    • Unabridged
    • Overall
      4 out of 5 stars 83
    • Performance
      4 out of 5 stars 76
    • Story
      4 out of 5 stars 72

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

    • 5 out of 5 stars
    • One idea well explained

    • By Ehud Shavit on 09-21-15

    Regular price: $24.95

    • Tuned In

    • Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
    • By: Craig Stull, Phil Myers, David Meerman Scott
    • Narrated by: Sean Pratt
    • Length: 6 hrs and 22 mins
    • Unabridged
    • Overall
      4 out of 5 stars 135
    • Performance
      4 out of 5 stars 38
    • Story
      4 out of 5 stars 38

    A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

    • 5 out of 5 stars
    • MIND CHANGING!

    • By Anshul on 09-15-08

    Regular price: $20.99

    • World Wide Rave

    • Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
    • By: David Meerman Scott
    • Narrated by: Walter Dixon
    • Length: 4 hrs and 47 mins
    • Unabridged
    • Overall
      4 out of 5 stars 82
    • Performance
      4 out of 5 stars 24
    • Story
      4.5 out of 5 stars 23

    What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

    • 5 out of 5 stars
    • Excellent insights

    • By Andras on 05-07-09
    • Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
    • By: David Meerman Scott
    • Narrated by: Walter Dixon
    • Length: 4 hrs and 47 mins
    • Release date: 02-23-09
    • 4 out of 5 stars 82 ratings

    Regular price: $20.99

    • The New Rules of Marketing and PR

    • How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    • By: David Meerman Scott
    • Narrated by: Sean Pratt
    • Length: 11 hrs and 28 mins
    • Unabridged
    • Overall
      4 out of 5 stars 130
    • Performance
      4 out of 5 stars 66
    • Story
      4 out of 5 stars 62

    The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

    • 3 out of 5 stars
    • Good basic information on Marketing & PR 2.0

    • By Karsten on 07-12-10

    Regular price: $24.49

    • Real Time Marketing and PR

    • How to Earn Attention in Today's Hyper-Fast World
    • By: David Meerman Scott
    • Narrated by: David Meerman Scott
    • Length: 8 hrs and 13 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 24
    • Performance
      4 out of 5 stars 13
    • Story
      4 out of 5 stars 14

    Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

    Regular price: $24.49