Showing results by publisher "Stanford Audio" in Marketing & Sales
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Real-Time Marketing
- By: Regis McKenna
- Narrated by: Regis McKenna
- Length: 57 mins
- Original Recording
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Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.
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Old Ideas
- By Marcos Henrique Faco on 03-31-07
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Real-Time Marketing
- Narrated by: Regis McKenna
- Length: 57 mins
- Release date: 12-16-99
- Language: English
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Using Evangelism to Sell Products, Companies, and Ideas
- By: Guy Kawasaki
- Narrated by: Guy Kawasaki
- Length: 51 mins
- Original Recording
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There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.
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So, whats new?
- By Rajesh on 08-15-04
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Using Evangelism to Sell Products, Companies, and Ideas
- Narrated by: Guy Kawasaki
- Length: 51 mins
- Release date: 12-16-99
- Language: English
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Stanford CEO Forum
- How to Build a Brand
- By: John Kilcullen
- Narrated by: John Kilcullen
- Length: 47 mins
- Original Recording
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John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.
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Brand equity is the holy grail
- By Alison on 03-27-09
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Stanford CEO Forum
- How to Build a Brand
- Narrated by: John Kilcullen
- Length: 47 mins
- Release date: 12-16-99
- Language: English
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