Showing results by publisher "Recorded Books" in Marketing & Sales
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
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Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
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I Am Sold..!
- By @K_Speckmann on 01-05-18
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Release date: 01-04-18
- Language: English
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- By: Steven J. Stein, Paul T. Bartone
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Unabridged
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Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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As many books show us, common sense is not common practice
- By Jose Oliver on 04-12-24
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Release date: 01-02-20
- Language: English
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Release date: 03-09-20
- Language: English
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How to Close Every Sale
- By: Joe Girard, Robert L. Shook
- Narrated by: Richard M. Davidson
- Length: 7 hrs and 14 mins
- Unabridged
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Every salesperson knows that closing is the moment of truth. But closing isn't something that happens only at the end of your presentation. Joe Girard shows you how to set yourself up for success from the beginning and prepares you to deal with your biggest obstacles. Find out why people who give you the most initial resistance will become some of your best prospects. Learn how to avoid buyer's procrastination and create a sense of urgency. And discover why the sale really begins after the sale.
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Well worth the listen.
- By Shay on 10-06-23
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How to Close Every Sale
- Narrated by: Richard M. Davidson
- Length: 7 hrs and 14 mins
- Release date: 08-09-22
- Language: English
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- By: John Kay, Mervyn King
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Unabridged
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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At 1:23:50: "we must expect ... a virus"
- By Philo on 03-18-20
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Release date: 03-17-20
- Language: English
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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A Must-Read Marketing Jewel
- By Demian Valenzuela on 01-18-23
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-17
- Language: English
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Release date: 07-09-19
- Language: English
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The 11th Element
- The Key to Unlocking Your Master Blueprint for Wealth and Success
- By: Robert Scheinfeld
- Narrated by: John McDonough
- Length: 7 hrs and 13 mins
- Unabridged
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Business leaders in more than 110 countries have benefited from the extraordinary wisdom of Robert Scheinfeld, whose seminars and writings have helped dramatically improve sales and profits. In The 11th Element, Scheinfeld shares the secrets that propelled his grandfather's company, Manpower Inc., into the Fortune 500, the same approach that fueled the success of Microsoft, Starbucks, and Dell.
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Web site
- By Amazon Customer on 03-06-19
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The 11th Element
- The Key to Unlocking Your Master Blueprint for Wealth and Success
- Narrated by: John McDonough
- Length: 7 hrs and 13 mins
- Release date: 07-29-05
- Language: English
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The Little Book of Market Myths
- How to Profit by Avoiding the Investing Mistakes Everyone Else Makes
- By: Kenneth L. Fisher
- Narrated by: Jonathan Hogan
- Length: 3 hrs and 49 mins
- Unabridged
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Ken Fisher knows a thing or two about what works and what's bunk when it comes to investing wisdom. Bringing together some of Ken's best myth debunking and market sleuthing of the past 25 years, in an easy-to-digest, bite-sized format, The Little Book of Market Myths exposes some of the most common - and deadly - myths investors swear by. And he demonstrates why subscribing to the rule-of-thumb approach to investing could prevent you from reaching your long-term investing goals.
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Insightful and data oriented advice
- By Amazon Customer on 02-06-23
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The Little Book of Market Myths
- How to Profit by Avoiding the Investing Mistakes Everyone Else Makes
- Narrated by: Jonathan Hogan
- Length: 3 hrs and 49 mins
- Release date: 01-21-14
- Language: English
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The Book of Esports
- The Definitive Guide to Competitive Video Games
- By: William Collis
- Narrated by: William Collis
- Length: 4 hrs and 45 mins
- Unabridged
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Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.
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Great book
- By Daniel K Jackson on 12-15-23
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The Book of Esports
- The Definitive Guide to Competitive Video Games
- Narrated by: William Collis
- Length: 4 hrs and 45 mins
- Release date: 08-04-20
- Language: English
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- By: Kirk Kazanjian
- Narrated by: Jonathan Yen
- Length: 8 hrs and 43 mins
- Unabridged
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Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Narrated by: Jonathan Yen
- Length: 8 hrs and 43 mins
- Release date: 05-23-13
- Language: English
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Your Marketing Sucks.
- By: Mark Stevens
- Narrated by: Michael Arkin
- Length: 5 hrs and 20 mins
- Unabridged
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This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.
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Your Marketing Sucks
- By Kevin on 08-29-04
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Your Marketing Sucks.
- Narrated by: Michael Arkin
- Length: 5 hrs and 20 mins
- Release date: 07-22-04
- Language: English
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How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- By: Mark Payne
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Unabridged
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In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t.
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Hurt eyes from eyerolling
- By Christian on 06-08-23
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How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Release date: 10-15-14
- Language: English
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Edge Strategy
- A New Mindset for Profitable Growth
- By: Alan Lewis, Dan McKone
- Narrated by: Chris Sorensen
- Length: 6 hrs and 56 mins
- Unabridged
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In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.
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Edge Strategy
- A New Mindset for Profitable Growth
- Narrated by: Chris Sorensen
- Length: 6 hrs and 56 mins
- Release date: 07-11-17
- Language: English
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The Certifiable Salesperson
- By: Tom Hopkins, Laura Laaman
- Narrated by: L. J. Ganser
- Length: 3 hrs and 50 mins
- Unabridged
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Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.
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Same ole
- By Brian on 10-03-05
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The Certifiable Salesperson
- Narrated by: L. J. Ganser
- Length: 3 hrs and 50 mins
- Release date: 08-22-05
- Language: English
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Make Yourself Clear
- How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood
- By: Reshan Richards, Stephen J. Valentine
- Narrated by: Luis Moreno
- Length: 6 hrs and 8 mins
- Unabridged
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The rise of digital communications has led to three emergent, often problematic, forces: automation, the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between seller and consumer. Following in the footsteps of their popular website and podcast, educators and entrepreneurs Dr. Reshan Richards and Stephen Valentine created this audiobook to address the challenges brought on by these rising trends.
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Make Yourself Clear
- How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood
- Narrated by: Luis Moreno
- Length: 6 hrs and 8 mins
- Release date: 05-15-19
- Language: English
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- By: Lee Eisenberg
- Narrated by: Jim Frangione
- Length: 14 hrs and 22 mins
- Unabridged
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Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Narrated by: Jim Frangione
- Length: 14 hrs and 22 mins
- Release date: 12-29-09
- Language: English
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Beans
- Four Principles for Running a Business in Good Times or Bad
- By: Leslie Yerkes, Charles Decker
- Narrated by: Barbara Caruso
- Length: 2 hrs and 13 mins
- Unabridged
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrated by: Barbara Caruso
- Length: 2 hrs and 13 mins
- Release date: 12-05-17
- Language: English
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The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: George Wilson
- Length: 5 hrs and 39 mins
- Unabridged
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In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.
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the invisible touch feedback
- By ep tx ucla bruin on 01-09-18
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The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: George Wilson
- Length: 5 hrs and 39 mins
- Release date: 08-12-14
- Language: English
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Money Without Boundaries
- How Blockchain Will Create a New Global Currency
- By: Thomas J. Anderson
- Narrated by: Graham Winton
- Length: 6 hrs and 41 mins
- Unabridged
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Compared with other currencies, blockchain-managed money markets are more straightforward and transparent. It is easier to monitor, understand, and assess the quality of their "full-faith and credit." Money Without Boundaries shows how not only money, but also the process of borrowing and lending, will evolve to be conducted in a 100% trusted, secure, transparent, open architecture environment. Anderson begins with a history of money and discusses the rise of cryptocurrency, concluding with a comparison of decentralized money markets to all other alternatives.
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Money Without Boundaries
- How Blockchain Will Create a New Global Currency
- Narrated by: Graham Winton
- Length: 6 hrs and 41 mins
- Release date: 10-03-19
- Language: English
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