Superconsumers

A Simple, Speedy, and Sustainable Path to Superior Growth

De: Eddie Yoon

Narrado por: Chris Sorensen

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.

In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

©2017 Eddie Yoon (P)2017 Recorded Books

A paradigm shift at our customers relationships

loved the customer insights and examples to bring the point across. easy to listen to and a must read for anyone in retail business

Lacking

Not really as helpful as the discretion inferred. The book lacked overall attention grabbers or up to date information.

Intolerable narrator

I’ll never understand why people hire Wetzel less narrators to communicate their contact. It’s clear that the reader is just regurgitating the words with no steak in the content. Just made a completely intolerable. I always appreciate when an author read their own content because they had the passion it takes to inspire others.

A Must-Read Marketing Jewel

A useful and practical way of understanding the importance of human consumers.

A new category of superconsumers will help any marketer, entrepreneur, or business enthusiast find the golden nugget of any segment.

Provide a proven analysis of the market and how to find them with accuracy.

Un libro muy repetitivo, con un argumento débil

Es un libro difícil de terminar, no tiene un argumento sólido, se repiten varios capítulos, la voz del narrador es muy molesta.

The narration is terrible

Trying to get this with the current voice actor is a nightmare. The content is great, but the recording is poor. Usually you hire people so it doesn’t sound robotic , somehow they found a person that sounds more robotic then most robots!!