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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged Audiobook
- Release date: 05-05-17
- Language: English
- Publisher: Recorded Books
- Whispersync for Voice-ready
Regular price: $17.49
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Publisher's Summary
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.
In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
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- Amazon Customer
- 06-03-18
Lacking
Not really as helpful as the discretion inferred. The book lacked overall attention grabbers or up to date information.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- WJ
- CA 92010
- 05-10-18
A paradigm shift at our customers relationships
loved the customer insights and examples to bring the point across. easy to listen to and a must read for anyone in retail business