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Superconsumers
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What You Do Is Who You Are
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Overall4.5 out of 5 stars 642
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Performance4.5 out of 5 stars 554
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Story4.5 out of 5 stars 553
Several years ago, Sam Walker set out to answer one of the most hotly debated questions in sports: What are the greatest teams of all time? He devised a formula, then applied it to thousands of teams from leagues all over the world, from the NBA to the English Premier League to Olympic field hockey. When he was done, he had a list of the 16 most dominant teams in history. At that point he became obsessed with another, more complicated question: What did these freak teams have in common?
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Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Trillion Dollar Coach
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
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3 out of 5 stars
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Great regarding the Coach’s life; Ok on how-to
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1 out of 5 stars
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WARNING: "Empirical" Slight of Hand
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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5 out of 5 stars
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5 out of 5 stars
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5 out of 5 stars
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We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner - and then, more often than not, they get forgotten. New York Times best-selling author Michael Hyatt wants listeners to know that it doesn't have to be this way. In fact, he thinks that this is the year listeners can finally close the gap between reality and their dreams.
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2 out of 5 stars
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Doesn’t make a good audio book (IMO)
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4 out of 5 stars
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great innovation filter
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Loonshots
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Performance4.5 out of 5 stars 810
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Story4.5 out of 5 stars 805
Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.
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5 out of 5 stars
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The first practical innovation book
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Hooked: How to Build Habit-Forming Products
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- Unabridged
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Overall4.5 out of 5 stars 2,768
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Performance4 out of 5 stars 2,356
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Story4 out of 5 stars 2,329
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.
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4 out of 5 stars
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Interesting book. Terrible performance.
- By D. Saguy on 03-15-14
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Overall4.5 out of 5 stars 4,989
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Performance4.5 out of 5 stars 4,389
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Story4.5 out of 5 stars 4,369
The authors of the best-selling Bold and The Rise of Superman explore altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink's Drive and Charles Duhigg's Smarter Faster Better.
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1 out of 5 stars
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Very disappointing. Not what it promises to be.
- By R8r on 03-18-17
Publisher's Summary
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.
In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
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What members say
Average Customer Ratings
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Reviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- ernesto O.
- 07-28-19
Un libro muy repetitivo, con un argumento débil
Es un libro difícil de terminar, no tiene un argumento sólido, se repiten varios capítulos, la voz del narrador es muy molesta.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Mcavalli27
- 06-03-18
Lacking
Not really as helpful as the discretion inferred. The book lacked overall attention grabbers or up to date information.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- WJ
- 05-10-18
A paradigm shift at our customers relationships
loved the customer insights and examples to bring the point across. easy to listen to and a must read for anyone in retail business