Showing results by publisher "Random House Audio" in Marketing & Sales
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The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
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The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
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Great book to revisit and listen to
- By Terry on 11-02-16
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The Greatest Salesman in the World
- Narrated by: Mark Bramhall
- Series: The Greatest Salesman in the World, Book 1
- Length: 2 hrs and 33 mins
- Release date: 11-01-16
- Language: English
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
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For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Release date: 09-29-20
- Language: English
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- By: Patrick Lencioni
- Narrated by: Dan Woren
- Length: 4 hrs and 17 mins
- Unabridged
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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My Review after 2 years of applying the principles
- By Mort on 09-11-12
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrated by: Dan Woren
- Length: 4 hrs and 17 mins
- Release date: 02-23-10
- Language: English
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Dealmaking
- The New Strategy of Negotiauctions (Second Edition)
- By: Guhan Subramanian
- Narrated by: David H. Lawrence XVII
- Length: 8 hrs and 5 mins
- Unabridged
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Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.
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Worth listening to
- By Accounting T on 08-20-20
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Dealmaking
- The New Strategy of Negotiauctions (Second Edition)
- Narrated by: David H. Lawrence XVII
- Length: 8 hrs and 5 mins
- Release date: 08-04-20
- Language: English
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Stumbling on Happiness
- By: Daniel Gilbert
- Narrated by: Daniel Gilbert
- Length: 7 hrs and 26 mins
- Unabridged
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.
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Great Book!
- By TL on 06-09-06
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Stumbling on Happiness
- Narrated by: Daniel Gilbert
- Length: 7 hrs and 26 mins
- Release date: 04-27-06
- Language: English
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The Soulful Art of Persuasion
- The 11 Habits That Will Make Anyone a Master Influencer
- By: Jason Harris
- Narrated by: Jason Harris
- Length: 6 hrs and 51 mins
- Unabridged
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The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This audiobook is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
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Democrat Talking Points
- By M. Twain on 07-10-21
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The Soulful Art of Persuasion
- The 11 Habits That Will Make Anyone a Master Influencer
- Narrated by: Jason Harris
- Length: 6 hrs and 51 mins
- Release date: 09-10-19
- Language: English
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- By: Peter M. Senge
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Abridged
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Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.
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Abridged books are inadequate
- By Greg on 02-26-08
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The Fifth Discipline
- The Art and Practice of the Learning Organization
- Narrated by: Peter M. Senge
- Length: 4 hrs and 18 mins
- Release date: 03-08-02
- Language: English
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The Velvet Rope Economy
- How Inequality Became Big Business
- By: Nelson D. Schwartz
- Narrated by: Jason Culp
- Length: 12 hrs and 33 mins
- Unabridged
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From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.
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Very detailed look at how the rich live better
- By Max PA on 05-08-20
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The Velvet Rope Economy
- How Inequality Became Big Business
- Narrated by: Jason Culp
- Length: 12 hrs and 33 mins
- Release date: 03-03-20
- Language: English
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The Neuroscience of Selling
- Proven Sales Secrets to Win Over the Buyer's Heart and Mind (Ignite Reads)
- By: John Asher
- Narrated by: David H. Lawrence XVII
- Length: 1 hr and 48 mins
- Unabridged
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A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
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Straight to the point
- By Sadie Nie on 05-09-23
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The Neuroscience of Selling
- Proven Sales Secrets to Win Over the Buyer's Heart and Mind (Ignite Reads)
- Narrated by: David H. Lawrence XVII
- Length: 1 hr and 48 mins
- Release date: 01-26-21
- Language: English
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Very High Word to Idea Ratio
- By Pamela on 04-08-09
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 10-21-08
- Language: English
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- By: Tim Hwang
- Narrated by: Matt Godfrey
- Length: 3 hrs and 50 mins
- Unabridged
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In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.
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Good insight into an opaque marketplace
- By DK on 09-28-23
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Narrated by: Matt Godfrey
- Length: 3 hrs and 50 mins
- Release date: 03-16-21
- Language: English
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Release date: 04-25-17
- Language: English
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Different
- Escaping the Competitive Herd
- By: Youngme Moon
- Narrated by: Bernadette Dunne
- Length: 6 hrs and 49 mins
- Unabridged
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Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
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Winning at Marketing by Breaking the Rules
- By Douglas C. Bates on 04-20-12
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Different
- Escaping the Competitive Herd
- Narrated by: Bernadette Dunne
- Length: 6 hrs and 49 mins
- Release date: 04-06-10
- Language: English
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- By: Jim Stengel
- Narrated by: Marc Cashman
- Length: 10 hrs and 19 mins
- Unabridged
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Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.
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Connecting the dots of Organizational leadership
- By Brenda Haskin on 08-26-15
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- Narrated by: Marc Cashman
- Length: 10 hrs and 19 mins
- Release date: 12-27-11
- Language: English
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- By: Lisa Cron
- Narrated by: Katie Koster
- Length: 9 hrs and 12 mins
- Unabridged
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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The Book from Lisa Cron I was waiting for.
- By Seth Erickson on 04-22-21
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Narrated by: Katie Koster
- Length: 9 hrs and 12 mins
- Release date: 03-02-21
- Language: English
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- By: Tim Wu
- Narrated by: Marc Cashman
- Length: 15 hrs and 26 mins
- Unabridged
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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It's Been Sold
- By Mr. Ess on 10-24-16
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrated by: Marc Cashman
- Length: 15 hrs and 26 mins
- Release date: 10-18-16
- Language: English
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- By: Martin Lindstrom
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Unabridged
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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The Conspiracy Against Our Subconscious
- By Doug on 10-22-11
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Release date: 09-20-11
- Language: English
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Makers
- The New Industrial Revolution
- By: Chris Anderson
- Narrated by: René Ruiz
- Length: 8 hrs and 20 mins
- Unabridged
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Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
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Good basic information, but not a lot of good info
- By Tarik Y. on 11-30-12
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- By: Thales S. Teixeira, Greg Piechota
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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This Book Is So Good That I Tell No One About It
- By E on 07-19-19
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Release date: 02-19-19
- Language: English
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- By: Sinan Aral
- Narrated by: Mike Chamberlain
- Length: 14 hrs and 38 mins
- Unabridged
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.
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Listen to this book
- By The Health MD on 12-03-20
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Narrated by: Mike Chamberlain
- Length: 14 hrs and 38 mins
- Release date: 09-15-20
- Language: English
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