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- Narrated by: Matt Godfrey
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Publisher's summary
From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself - much like subprime mortgages - is wildly misrepresented. And if online advertising goes belly-up, the internet - and its free services - will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, s will change the way you look at the internet, and its precarious future.
FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech's reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry's many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
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- bookwurm
- 05-14-23
Ahead of its time!
It’s uncanny how prescient this book is. The implosion is upon us. I hope to see more from this author!
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- Paul J. Resnick
- 11-24-22
Poorly thought through
Interesting bits about how real-time markets for display ads work and the existence of intermediaries and dark pools.
But the analogy to the mortgage market is tortured and all of the implications drawn from that analogy seem like they are only half thought through and some have glaring holes in the arguments.
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- Philo
- 01-22-22
Fine view of the Internet's economic backbone
The thesis here may not play out as conjectured (which the author acknowledges), but there is a lot of enlightening material here. The layout of internet advertising, its history, and its role in today's global economy (and in the fortunes of Alphabet/Goggle, Facebook/Meta, etc.) are bright and clear here.
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- Michał
- 03-19-21
why nobody care about it?
I tried to talk about it with a few digital marketers and a few investors. Nobody is interested in understanding the arguments that are made here. I'm terrified, and it seems I'm the only one.
Great book. I wish it says a word about the fallacy of conversion tracking or mad an advice on how to protóect your investments if the industry doesn't regulate itself. But it's a great book.
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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The Entrepreneurial State
- Debunking Public vs. Private Sector Myths
- By: Mariana Mazzucato
- Narrated by: Callie Beaulieu
- Length: 9 hrs and 33 mins
- Unabridged
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In this sharp and controversial international best seller, an award-winning economist debunks the pervasive myth that the government is sluggish and inept, and at odds with a dynamic private sector. She reveals in detailed case studies that the opposite is true: The state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation.
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Grossly Propogandist
- By Anonymous User on 03-26-21
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No Ordinary Disruption
- The Four Global Forces Breaking All the Trends
- By: Richard Dobbs, James Manyika, Jonathan Woetzel
- Narrated by: Grover Gardner
- Length: 8 hrs and 18 mins
- Unabridged
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In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.
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Good performance, so-so content
- By Vignesh Krishnan on 08-28-16
By: Richard Dobbs, and others
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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The Zero Marginal Cost Society
- The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
- By: Jeremy Rifkin
- Narrated by: David Cochran Heath
- Length: 14 hrs and 15 mins
- Unabridged
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In this provocative new book, Rifkin argues that the coming together of the Communication Internet with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure—the Internet of Things—is boosting productivity to the point where the marginal cost of producing many goods and services is nearly zero, making them essentially free.
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Not a convincing argument-just stories & ideology
- By Pierre Parent on 07-26-17
By: Jeremy Rifkin
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Captive Audience
- By: Susan P. Crawford
- Narrated by: Carol Hendrickson
- Length: 12 hrs and 17 mins
- Unabridged
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Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband.
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Great info, dry delivery
- By Chase Vaughan on 02-12-16
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The Great Reversal
- How America Gave Up on Free Markets
- By: Thomas Philippon
- Narrated by: Walter Dixon
- Length: 10 hrs and 1 min
- Unabridged
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.
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Eye-opening, but better as a book - a must-READ
- By Ash on 11-29-19
By: Thomas Philippon
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The Business Blockchain
- Promise, Practice, and Application of the Next Internet Technology
- By: William Mougayar, Vitalik Buterin
- Narrated by: Christopher Grove
- Length: 5 hrs and 11 mins
- Unabridged
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Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software.
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Average
- By Amazon Customer on 09-11-17
By: William Mougayar, and others
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Economics for the Common Good
- By: Jean Tirole, Steven Rendell - translator
- Narrated by: Jonathan Davis
- Length: 18 hrs and 54 mins
- Unabridged
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When Jean Tirole won the 2014 Nobel Prize in Economics, he suddenly found himself being stopped in the street by complete strangers and asked to comment on issues of the day, no matter how distant from his own areas of research. His transformation from academic economist to public intellectual prompted him to reflect further on the role economists and their discipline play in society. The result is Economics for the Common Good, a passionate manifesto for a world in which economics, far from being a "dismal science," is a positive force for the common good.
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A Great Overview of the Challenges of Modern Econ
- By Zach Sullivan on 08-06-18
By: Jean Tirole, and others
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Radical Markets
- Uprooting Capitalism and Democracy for a Just Society
- By: Eric A. Posner, E. Glen Weyl
- Narrated by: James Conlan
- Length: 9 hrs and 7 mins
- Unabridged
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Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinking - and pretty much all conventional thinking about markets, both for and against - on its head. The book reveals bold new ways to organize markets for the good of everyone.
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Terrible Reader ruins this book
- By Brian W. Veit on 10-30-18
By: Eric A. Posner, and others