Showing results by publisher "Blackstone Audio, Inc." in Business & Careers

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Microsoft: First Generation uncovers the range of surprising success secrets behind the upstart company that defined the Age of Information - and reveals, once and for all, exactly what makes Microsoft tick.

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

What is it about the top percentile of high earners in business, and how can you “join the club”? Join job and career experts as they share their experience and wisdom on how to find the perfect job and get promoted faster. Explore how to approach the job market to quickly find those hard-to-find jobs, then approach these opportunities in such a way that your job application stands out from the competition.

Kim Kristensen has been in some of the most demanding situations a leader can experience. As an officer he led soldiers into battle many times, where making decisions was literally a matter of life and death. Later he applied his experiences of leadership to the worlds of business, local government, and diplomacy as well as at the Danish royal house, where he currently serves as master of ceremonies.

Growing numbers of Americans are doing work that they care about and enjoy. But they're frustrated by stagnant wages, shrinking health coverage, shaky pension plans, and company polices that make it more difficult for them to do their jobs well. Corporate executives may be becoming less loyal to their employees, but those same employees still want to be loyal to their company.

The Selling Edge explores the changing business environment of today's marketplace and identifies the tools and techniques to make you more efficient, more responsive, and, as a result, more successful in this highly competitive sales environment.

In this insightful, thoroughly entertaining book, countless similar case studies of as luck would have it are presented, offering a fascinating survey of the phenomenon. Weaving the subjects' own beliefs about their experiences with compelling research on chance, probability, and luck psychology, As Luck Would Have It also includes research on how to prepare for luck, how to deal with it when it arrives, and how to make the choices that will most benefit you. Are you ready?

In the race to become multitasking superhumans, we've lost touch with the actual root of where all these valuable skills are found. This audio gives you the training you need to set yourself apart from others and to advance to the next stage in your employment, whether you are just starting out or need to reinvigorate your career. Some of the best business minds at work today identify the principles of productivity and elevating your career.

What is a company's balance point between the demands of its customers and the profit expectations of its shareholders? In the era of "lean and mean" operations, is quality service still the key to a business's bottom line? To answer these corporate life-and-death questions, Dick Schaaf, a leading authority on the subject and coauthor of The Service Edge, goes back to the 101 companies he profiled in 1989 and reviews what has happened to them since.

This unique book enables communicators of all kinds to think on their feet, even when taken by surprise. It is the ideal book for corporate trainers, speakers, and teachers who do not want to be caught in a pinch. Lowe provides presenters with the basic skills necessary to incorporate improvisational thinking and speaking into their own presentational style. The pathways opened by this ancient theater form can transform a presenter's most fundamental approaches to teaching, training, and communicating.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

With a deep understanding of both strategy and human nature, this military treatise illustrates the fine craft of knowing one’s enemy and oneself. From military officers to CEOs to those simply looking to be more powerful in their own life, The Art of War has become required reading for anyone seeking a path of success through the modern world. 

This recording of the live presentation of "WorkHappier: Inspiring an Engaged Workplace" offers listeners practical methods forachieving a happier environment at work, at home, and at play. All of life isinterconnected. What affects one part seeps into the others. In addition,research shows that happier workplace environments are more productive, safer,and more profitable. This audio program is filled with a good measure of motivation and humor. Julie Ann's ideas will build a positive and productive environment into every business.

Mark Twain has said, "The two most important days of your life are the day you are born and the day you find out why!" This motivational audio seminar offers tools designed to help you discover, develop, and dive into what you are uniquely created, crafted, and called to accomplish in life.

The Negotiator in You: Sales is for people who sell anything and everything! Salespeople negotiate constantly in today's increasingly competitive marketplace - making negotiation one of the most vital skills. Take this audio with you on the road, listen to it for timely advice before important meetings, and rest assured that it will provide you with the tools you need to become a more effective negotiator.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

The high-tech industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today's most innovative technological advances but also at the forefront of a dynamic new movement in business. Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed.