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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.    

Racism has been spread all over the world, like an epidemic disease. We can see a lot of people facing discrimination and unfair treatment at various places due to the difference in their color, race, age, gender, or culture. We are living in a multicultural society where we can experience a mix of all cultures and customs. Racism is prevailing in such a multicultural world. In this book, you will learn about the basic concept of racism and how it has evolved in a multicultural society.