The Four Conversations
A New Model for Selling Expertise
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The Four Conversations
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Narrado por:
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Blair Enns
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De:
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Blair Enns
Acerca de esta escucha
Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.
- How to sell your expertise the same way you deliver it—with confidence and integrity.
- How to move from being seen as a vendor to being recognized as the expert.
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
©2024 Blair Enns (P)2024 Blair EnnsLos oyentes también disfrutaron...
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De: David C. Baker
-
This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 9 h y 27 m
- Versión completa
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General4 out of 5 stars 37
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Narración:4 out of 5 stars 34
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Historia3.5 out of 5 stars 34
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
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1 out of 5 stars
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Lack of story and continuity
- De J. Parsons en 02-04-25
De: Seth Godin
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Start and Grow Your Own Consulting Business from Zero
- A Proven 7-Step Guide to Turn Your Expertise into Income, Win Clients Fast and Develop a Mindset for Success
- De: Matthew Robson
- Narrado por: Nick Gallagher
- Duración: 4 h y 41 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4.5 out of 5 stars 61
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Historia4.5 out of 5 stars 61
Are you tired of living in the draining loop of work-eat-repeat? Do you want to leverage a new opportunity that can open the doors to more financial control and stability? Are you interested in making a legacy that can serve several generations to come? If you dream of living on your own terms, then you’ve come to the right place--you are about to discover how you can turn your expertise into a successful money-making model in just seven easy steps!
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5 out of 5 stars
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Robson nails it-Masterpiece of clarity
- De Howard S. Gilbert en 07-27-23
De: Matthew Robson
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Say What They Can't Unhear
- The 9 Principles of Lasting Change
- De: Tamsen Webster
- Narrado por: Tamsen Webster, Tom Webster
- Duración: 3 h y 11 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion.
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5 out of 5 stars
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Revolutionary, practical change management advice
- De Chris Boivn en 01-02-25
De: Tamsen Webster
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A Story Is a Deal
- How to use the science of storytelling to lead, motivate and persuade
- De: Will Storr
- Narrado por: Will Storr
- Duración: 6 h y 16 m
- Versión completa
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General4.5 out of 5 stars 10
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Narración:4 out of 5 stars 10
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Historia4.5 out of 5 stars 10
In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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5 out of 5 stars
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Amazing and deep book poorly read
- De Artem Mushin-Makedonskiy en 04-24-25
De: Will Storr
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Let's Get Real or Let's Not Play
- Transforming the Buyer/Seller Relationship
- De: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Narrado por: Mahan Khalsa, Randy Illig, Stephen R. Covey
- Duración: 6 h y 52 m
- Versión completa
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General4.5 out of 5 stars 115
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Narración:4.5 out of 5 stars 98
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Historia4.5 out of 5 stars 97
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose.
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4 out of 5 stars
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On Target Information
- De Chris en 01-28-22
De: Mahan Khalsa, y otros
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- De: Jordan Belfort
- Narrado por: Jordan Belfort
- Duración: 7 h y 48 m
- Versión completa
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General4.5 out of 5 stars 9,733
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Narración:4.5 out of 5 stars 8,364
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Historia4.5 out of 5 stars 8,300
For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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5 out of 5 stars
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I can’t believe he wrote this book
- De Brett Ritchison en 10-04-17
De: Jordan Belfort
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Exactly What to Say
- The Magic Words for Influence and Impact
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
- Versión completa
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General4.5 out of 5 stars 11,729
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Narración:4.5 out of 5 stars 9,849
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Historia4.5 out of 5 stars 9,757
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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4 out of 5 stars
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Handful of Good Scripts
- De A. Yoshida en 05-28-18
De: Phil M. Jones
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Sell or Be Sold: How to Get Your Way in Business and in Life
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 40 m
- Versión completa
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General4.5 out of 5 stars 15,912
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Narración:5 out of 5 stars 13,730
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Historia4.5 out of 5 stars 13,617
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
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2 out of 5 stars
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Don't call about "The Book" Grant Mentions
- De Steve H en 11-21-14
De: Grant Cardone
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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General5 out of 5 stars 21,424
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Narración:5 out of 5 stars 19,895
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Historia5 out of 5 stars 19,833
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 5 h y 24 m
- Versión completa
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General5 out of 5 stars 3,627
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Narración:4.5 out of 5 stars 3,114
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Historia4.5 out of 5 stars 3,103
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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3 out of 5 stars
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Valuable information - poor performance
- De LeAnn en 06-02-21
De: Dan Sullivan, y otros
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
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General5 out of 5 stars 7,070
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Narración:5 out of 5 stars 6,076
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Historia4.5 out of 5 stars 6,029
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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3 out of 5 stars
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
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General5 out of 5 stars 3,631
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Narración:5 out of 5 stars 3,411
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Historia5 out of 5 stars 3,408
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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5 out of 5 stars
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- De: Dan Martell
- Narrado por: Dan Martell
- Duración: 8 h y 4 m
- Versión completa
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General5 out of 5 stars 1,200
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Narración:5 out of 5 stars 1,087
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Historia5 out of 5 stars 1,088
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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5 out of 5 stars
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From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- De dayana en 09-18-24
De: Dan Martell
Sample conversations are truly helpful.
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