
Lean Marketing
More Leads. More Profit. Less Marketing
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Narrado por:
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Troy Duran
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De:
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Allan Dib
Acerca de esta escucha
Bigger Results with Less Marketing
You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.
In this audiobook, you’ll discover:
· Why many existing marketing techniques have stopped working and what to do instead.
· The exact tools and tactics you need to build a devastatingly effective marketing system.
· How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
· How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
· How to create a strong product-market fit so that your target market intensely desires what you have to offer.
· How to do marketing you’ll be proud of that works without hype, scams, or pressure.
· How to build a strong brand that creates goodwill and attracts ideal customers.
Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.
Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.
©2024 Lean Marketing (P)2024 Lean MarketingLos oyentes también disfrutaron...
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Historia
For more than twenty years, Dr. Dana has worked with the best of the best to improve results, from NFL, MLB, NBA, and NHL teams to IndyCar drivers and Olympic athletes. She helps performers shift their focus and deliver optimal performance in high-pressure moments that define greatness. Her methods also work for students and teachers, business leaders and managers—anyone motivated to improve. Her approach is simple: figure out what gets in your way, develop actions to address it in the moment, and then stick to the plan. It’s not about how you feel, it’s about what you do!
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Secrets of Dynamic Communications
- Prepare with Focus, Deliver with Clarity, Speak with Power
- De: Ken Davis, Michael Hyatt - foreword
- Narrado por: Tom Parks
- Duración: 4 h y 43 m
- Versión completa
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Whether you are one who speaks only on rare occasions or you find yourself addressing an audience every day, this book will be an invaluable tool. Beneficial to the experienced pro as well as the new beginner, Secrets of Dynamic Communication is a practical and effective handbook for powerful presentations of all kinds. It takes the listener through the process of selecting and developing a theme, giving it focus, fleshing it out, and communicating well with the audience. The first half is devoted to preparation, the second to delivery.
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Excellent Resource for Speakers
- De Rhonda Stoppe en 12-12-22
De: Ken Davis, y otros
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Financial Intelligence
- A Manager's Guide to Knowing What the Numbers Really Mean
- De: Karen Berman, Joe Knight
- Narrado por: Tom Zingarelli
- Duración: 7 h y 20 m
- Versión completa
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Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
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You need to listen with the pdf documents
- De Jean en 03-22-18
De: Karen Berman, y otros
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- De: Scott Jeffrey Miller
- Narrado por: Scott Miller
- Duración: 5 h y 54 m
- Versión completa
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Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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Name dropping, shallow content, false humility
- De Sandy McPherson en 09-13-21
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Leveling Up
- 12 Questions to Elevate Your Personal and Professional Development
- De: Ryan Leak
- Narrado por: Ryan Leak
- Duración: 6 h y 36 m
- Versión completa
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Whether you're a leader of ten, a hundred, or many more, there's no one more important to lead than yourself. If you're not leading yourself, why would anyone else want to follow you? Ryan Leak speaks to thousands of leaders every year, and he has learned that the most successful people have taken ownership of their own development—and in order to realize your potential, you need to fully understand yourself.
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Ryan is a master in People!!
- De amy en 03-14-23
De: Ryan Leak
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From Startup to Exit
- An Insider's Guide to Launching and Scaling Your Tech Business
- De: Shirish Nadkarni
- Narrado por: Tom Parks
- Duración: 8 h y 5 m
- Versión completa
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Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.
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Start to finish everything
- De SEIJAL GAUTAM en 05-10-24
De: Shirish Nadkarni
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Million Dollar Habits
- Proven Power Practices to Double and Triple Your Income
- De: Brian Tracy
- Narrado por: Brian Tracy
- Duración: 8 h y 3 m
- Versión completa
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In Million Dollar Habits, Tracy teaches listeners how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Listeners will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.
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Love the Book But wasn’t wowed by the audio
- De Anonymous User en 02-11-22
De: Brian Tracy
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Second Chance
- for Your Money, Your Life and Our World
- De: Robert T. Kiyosaki
- Narrado por: Tim Wheeler
- Duración: 9 h y 15 m
- Versión completa
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Few would argue with the fact that on many fronts, we are a world in crisis. And there are two sides to every crisis, be it a leadership crisis, an economic crisis, an education crisis, or a moral crisis. The two sides to crisis are danger and opportunity. Robert Kiyosaki's new book, Second Chance: for Your Money and Your Life, uses the lessons from the past and a brutal assessment of the present to prepare listeners to see - and seize - the future.
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Err... Not impressed.
- De Robert en 07-20-15
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- De: Oren Klaff
- Narrado por: Stephen Bowlby
- Duración: 6 h y 14 m
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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the theory is there, but the stories miss
- De Mike Pistentis en 10-29-23
De: Oren Klaff
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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Public Speaking for Success
- De: Dale Carnegie
- Narrado por: Sean Pratt
- Duración: 15 h y 28 m
- Versión completa
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This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.
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Needs another edit
- De Yana Goldman en 06-16-19
De: Dale Carnegie
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Dream Big
- Know What You Want, Why You Want It, and What You’re Going to Do About It
- De: Bob Goff
- Narrado por: Bob Goff
- Duración: 5 h y 36 m
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Find and reach your biggest dreams. Bob Goff, the New York Times best-selling author of Love Does and Everybody, Always, is on a mission to help you recapture the version of your lives you dreamed about before fear started calling the shots. He wants you to dream big.
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This is lot of religious stuff
- De Chris D. en 06-30-20
De: Bob Goff
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Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- De: Gino Wickman, Mark C. Winters
- Narrado por: Mark C. Winters
- Duración: 4 h y 26 m
- Versión completa
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Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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Real world advice
- De Ricci El Idrissi en 09-05-16
De: Gino Wickman, y otros
Lo que los oyentes dicen sobre Lean Marketing
Con calificación alta para:
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- Nichole Wilson
- 03-27-25
It’s my first marketing read.
Achievable methods. Immediately. I love this concept! Leaning into lean marketing is a top goal for me.
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- RM
- 11-18-24
excellent resource
I have enjoyed listening and have learned much. Many take aways that I have already shared with others.
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- Anonymous User
- 08-14-24
Highly Professional and Fun to Read
This book is a must-read for marketing professionals. The book expertly balances insightful content with an engaging writing style, making complex concepts both accessible and enjoyable. The authors provide powerful, actionable knowledge drawn from real-world experience. Allan Dib’s lean marketing principles offer a fresh perspective that challenges conventional thinking and provides practical strategies for maximizing impact. Whether you're a seasoned expert or rising professional, this book delivers exceptional value and will undoubtedly sharpen your marketing skills.
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- Chris Ayers
- 01-12-25
A very logical take on marketing
being in business for 25 years and sales and marketing are my passion I think the part on building process is going to be very valuable to my business. We currently have a small marketing team but this really helped me to understand how to add process to it which is something I have struggled with for several years!
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- Shayne
- 12-17-24
To the point. Fact based. Cuts through the fluff.
This book touches on many aspects of marketing and provides a sus Ngọt overview while being engaging and honest about what truly works and what is a waste of money based on your business industry, size and point in your life cycle.
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- Ideal Balance
- 09-25-24
Funny, to the point & excellent tactical steps
I love the way Allan writes! He’s funny and clever! I also like how there is no fluff and we get right to the point. I know if I actually implement everything he says to do I will have an AMAZING marketing system!!
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- Rebecca
- 08-27-24
Clear and Helpful
Definitely one of the best marketing books I’ve ever read. Great overview of fundamentals with up to date practical advice.
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- Abby Knobel
- 12-03-24
The least-boring marketing book. Ever.
Packed with value —- read it. (Here are some extra words to meet the Audible review word minimum).
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- Thomas
- 09-04-24
Easy to read and applicable
Too many books on marketing are either too generic and lacks applicable value or far too tactical to remain current. This book has simple but powerful concepts that are easy to understand and implement.
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- Amazon Customer
- 11-11-24
Good & Simple
Definitely recommend to Read as a solo entrepreneur. Also glad I was actually doing some stuff correctly already.
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