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How to Make What People Want
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Narrado por:
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Jake Knapp
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John Zeratsky
Acerca de esta escucha
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.
Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jake Knapp (P)2025 Simon & Schuster AudioLos oyentes también disfrutaron...
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Historia
In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages listeners to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead.
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Practical and actionable
- De jgolf1313 en 05-26-25
De: Nick Huber
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ChatGPT AI Guide
- Make Money Online with Artificial Intelligence and Automation
- De: Jordan McKinney
- Narrado por: Katie Houle
- Duración: 5 h y 17 m
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Step into a world where making money online is simple, smart, and scalable. This guide helps you harness the power of AI to create opportunities, automate tasks, and grow profitable income streams without the stress of traditional business models.
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Surprisingly engaging and easy to understand
- De Jasmine Hartley en 04-12-25
De: Jordan McKinney
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The ROI of Thought Leadership
- Calculating the Value That Sets Organizations Apart
- De: Anthony Marshall, Cindy Anderson
- Narrado por: Emma Love
- Duración: 5 h y 5 m
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The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs, and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership.
De: Anthony Marshall, y otros
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Forget That!
- 22 Lessons You Must Unlearn to Succeed
- De: Roger E. Flax PhD
- Narrado por: Roger Flax PhD
- Duración: 6 h y 43 m
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Forget That! shows you the fatal flaws in twenty-two common principles we’ve all learned throughout life and gives you actionable tools to counteract them. Dr. Flax shows you the pitfalls of following these ideas and how they can derail your career and ruin your relationships. This book is an expert’s toolkit for overcoming “common knowledge,” reading people better, understanding human nature, communicating more effectively, and maximizing productivity.
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Great advice
- De Charles Weiss en 05-14-25
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Leave Your Phone at the Door
- The Joy of Offline
- De: Howard Lewis
- Narrado por: Matthew Lloyd Davies
- Duración: 6 h y 30 m
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Leave Your Phone at the Door embraces the OFFLINE philosophy, which is a celebration of the much-underrated virtues of randomness and serendipity. Whether sharing stories of unexpected encounters, alarming behavioral trends or the joys of quiet and contemplation, Howard Lewis encourages us to adopt an open mind and a generosity of spirit whenever we are confronted by the unfamiliar or surprising or different.
De: Howard Lewis
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Reset
- How to Change What's Not Working
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 6 h y 35 m
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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Accompanying PDF has chapter summaries
- De JOHN B SHRADER en 02-07-25
De: Dan Heath
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Eleven Percent
- De: Maren Uthaug, Caroline Waight - translator
- Narrado por: Cassandra Campbell
- Duración: 9 h y 20 m
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It is the New Time, a time not so different from our own except that the men are gone. All but eleven percent of them, that is, the minimum required to avoid inbreeding. But they are safely under lock and key in “spa” centers for women’s pleasure (trained by amazons to fulfill all desires) and procreation. A few women protest that the males should be treated better–more space, better food, but all agree that testosterone cannot be allowed to roam free. The old patriarchal cities are crumbling, becoming overgrown; people now live in “round communities.”
De: Maren Uthaug, y otros
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Rise Above
- Overcome a Victim Mindset, Empower Yourself, and Realize Your Full Potential
- De: Scott Barry Kaufman PhD
- Narrado por: Scott Barry Kaufman PhD
- Duración: 8 h y 59 m
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Life is never easy. But even in the most challenging times, we have the ability to rise above—and thrive. In this engaging and hopeful book, renowned psychologist Scott Barry Kaufman unpacks the victim mindset and shines a light on the many ways we can empower ourselves.
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Genuinely life changing, I can’t recommend it enough.
- De Doug en 05-30-25
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The Experimentation Machine
- Finding Product-Market Fit in the Age of AI
- De: Jeffrey Bussgang
- Narrado por: Jeffrey J. Bussgang
- Duración: 6 h y 28 m
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In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.
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Really a shortcut to becoming a 10X Founder supercharged by AI
- De Neil Bee en 03-28-25
De: Jeffrey Bussgang
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The Unaccountability Machine
- Why Big Systems Make Terrible Decisions - and How The World Lost its Mind
- De: Dan Davies
- Narrado por: Peter Dickson
- Duración: 9 h y 2 m
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When we avoid taking a decision, what happens to it? In The Unaccountability Machine, Dan Davies examines why markets, institutions and even governments systematically generate outcomes that everyone involved claims not to want. He casts new light on the writing of Stafford Beer, a legendary economist who argued in the 1950s that we should regard organisations as artificial intelligences, capable of taking decisions that are distinct from the intentions of their members.
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Illuminating.
- De Amazon Customer en 04-12-25
De: Dan Davies
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Outgrow
- How to Expand Market Share and Outsell Your Competition
- De: Alex Goldfayn
- Narrado por: Alex Goldfayn
- Duración: 6 h y 28 m
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The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed.
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A must read for sales leaders
- De Rick B en 06-05-25
De: Alex Goldfayn
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- De: Anne-Laure Le Cunff
- Narrado por: Anne-Laure Le Cunff
- Duración: 6 h y 25 m
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Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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Very basic info, challenging narration
- De Igor en 05-05-25
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Time Anxiety
- The Illusion of Urgency and a Better Way to Live
- De: Chris Guillebeau
- Narrado por: Chris Guillebeau
- Duración: 5 h y 11 m
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In a world obsessed with squeezing the most out of every moment, the fear of falling behind can trap us in a paralyzing stress cycle. Incomplete to-do lists, unanswered emails, and unmet life goals haunt our thoughts, leaving us overstimulated and exhausted. In Time Anxiety, Chris Guillebeau, author of the popular newsletter A Year of Mental Health, reveals that this pervasive sense of time scarcity stems not from a lack of hours in the day but from unrealistic expectations and misaligned priorities.
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Worth the time
- De Sue F. en 05-01-25
De: Chris Guillebeau
Excellent book!
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Best business book I read this year
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Both the physical copy and the audiobook are very well produced and I would highly recommend it to founders, PMs, and UX designers who want to de-risk a new strategic objective and give space to create team discussion and alignment as early in the process as possible.
A lightning-fast way to align teams and avoid bad decisions
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