A Story Is a Deal

How to use the science of storytelling to lead, motivate and persuade

De: Will Storr

Narrado por: Will Storr

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.

'Will Storr is a genius' Rory Sutherland
'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant
'Storr shares profound insights' Seth Godin
'Whip smart, insightful and ridiculously entertaining' Jimmy Carr
'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times
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Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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'Intensely original and powerfully practical' Jonah Berger
'A fascinating insight into the human mind' Levinson Wood
'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein
'Powerfully persuasive and urgently practical' Bruce Daisley
'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee

©2025 Will Storr (P)2025 Hachette Audio UK

Good for marketing strategy and related

Nice concepts of power and social mechanics. Narration a bit difficult for non-native english speakers.

It is the story.

I really enjoyed Will’s book however, his accent is so strong I had to listen to parts several times and turn up the volume to understand him.

Amazing and deep book poorly read

I’ve been practicing storytelling in business as a consultant for 6 years now and held 5 international conferences on story. Yet this book had lots to offer, Will did an amazing job as always! The only comment is the reading style, some words are mispronounced and said only partly which really makes the reading a more difficult task. The content is gold though!

Good book- ruined by terrible narration

The narrator starts off well enough. Narrative is engaging and insightful. But then quickly devolves into excessive slurring of words and overlapping of one word with the next. By the middle of the book the narrator is well and truly intoxicated. His speech is incomprehensible. I had to give up and will probably buy the paperback and read it myself.

Interesting topic

Very smart author, later chapters be come
Hard to follow, and accent becomes heavier for an American audience.