Sell Different!

All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition

By: Lee B. Salz, Jack Daly - foreword

Narrated by: Lee Salz

Length: 5 hrs and 34 mins

Publisher's Summary

Read by the author.

Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!

Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.

How do you stand out from the pack and not just land the account, but win deals at the prices you want?

Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

The practical, proven strategies presented in Sell Different! include:

• How to defeat your toughest competitor (hint: It’s not who you think it is)
• An actionable 16-phase plan to reach and engage elusive prospects
• Finding more of your best clients (it’s easier than you think)
• Acquiring more referrals than you ever dreamed possible
• Virtual selling and how to harness its potential
• Neutralizing the fear of change that paralyzes buyers and kills deals
• Structuring pilot programs that advance your deals
• Identifying the critical person needed to win more deals at the prices you want
• Solving closing problems and fixing the real issue limiting your success
• Dissecting and resolving the most challenging sales objection - price!
• What 99.999 percent of salespeople don’t do, but should
• Expanding account relationships to explode revenue and lock out the competition
• How to address a major flaw when comparing salespeople with professional athletes
• And much, much more!

If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.

©2021 Lee B. Salz (P)2021 HarperCollins Leadership

Rookie to vet sales book

This book was good to remind a sales person of all the little things that need to be done.

Powerful tips and ideas to NOT be a typical rep

I'm a top performing new business sales rep. Been at it for a long time. I'm constantly looking to pick up ideas to improve.

I read close to 20 sales books a year.

But this book had my head spinning.

There were so many times when I thought, "Damn, that's a good idea. Never thought of that."

Most books don't see actual implementation. I forget and it's business as usual.

But the ideas I employed from this book have worked. They are fun to use and resonate.

I loved every second of this book.

Awesome book - Lee gets it

Lee gets it.
This book includes great concepts and the stories that will help you practically apply the thinking.
Thanks Lee

Every B2B Salesperson Should Read This Book!

Are You in B2B Sales? if Yes Read This Book & Then Execute The Action Items! Start selling more and selling more profitably.

Best Book on the Subject!

Lee Salz, thank you so much for this! I really enjoyed your book #salesdifferentiation and I just started listening to #selldifferent on Audible and had to stop after chapter 4 to listen it to over again. There’s so much value! The real world strategies and how you break them down is amazing! Thank you for reading this book as well. Your tonality is contagious and truly expresses the importance of each lesson!!

My role as solar energy consultant I have to apply what I’ve learned from you 3 times a day 5 days a week via zoom. Our prices are not the cheapest and I have about an hour to deliver an unforgettable experience. I have no choice but to strive with each appointment to create that WOW factor your talking about for my clients. Price matching isn't an option, so it’s critical that I build value by following your sales differentiation strategies. I am here to let everyone know that they work!

My first sale with the company was my 2nd company lead I received after completing my training. My client had 11 other quotes and I was able to build massive rapport, and develop a great relationship and creating wow by delivering a different buying experience.

Not only did I get him to sign with us but I already got two referrals from him. The best part is before the contract signing I was able to ask (because I earned the opportunity to) and he agreed to do a short personalized video testimony expressing his satisfaction about me and the whole process! This new opportunity is perfect to apply the #GetTheReferral app and actively target his sphere of influence thanks to your book!

Chapter 4 in Sell Different took a deep dive into referrals and it was like you were speaking directly to me and what I was trying to figure out. Your “referral sale different strategy” is strengthening and reinforcing my beliefs and importance of seeking out an active referral campaign vs just the status quo closing mindset and waiting for the passive referrals to fall in my lap.

Referrals are an enjoyable sale within solar which makes it a win win for everyone! (My clients earn $500 per referral) new clients get get rid of their electric bill. Of course the natural result of all of this is that I am climbing up the leaderboard faster then my peers and already passed my weekly quotas. My personal goal is to be completely off of company leads by Q2 22. Either way I am truly happy to help answer any specific solar questions they have while showcasing the value of solar with #sunpower thanks to you Mr. Salz!

If your in the B2B or B2C or B2G get this book to learn how to apply the importance of switching the way you are looking at your career changing clientele. Learn the steps by steps to treat your clients the way they want to be treated!

Don’t think about closing your next lead instead learn from Mr. Salz how to develop and embrace your new Business Developers Mantra - “Every deal must yield two more!” You can only achieve this if you learn to Sell Different!
#sales

Great Quick Read - Ell Jay Lindsey

This book was Great Quick read/listen. He has some good sales tactics & I enjoy the direct nature of his delivery.

Awesome book!!

Took a chance on this book because it was new and had no reviews. While I’m only half way through, I felt compelled to write a review. This book is different than most “sales” books with recycled info. This book is a hidden gem! If your on the fence, just get it. You won’t regret!

amazing book

Really recommend this one. It's amazing and works well for small businesses. I look forward to listening to Lee's other book.