-
Spellbound
- Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success
- Narrado por: Mike Chamberlain
- Duración: 7 h y 38 m
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Resumen del Editor
A professional magician and illusionist - the head magic consultant for the hit film Now You See Me - reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.
David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders - like Steve Jobs, Warren Buffett, and Ted Turner - are masters of control and command who understand how to sway opinions and achieve goals.
In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:
- Mind the gap - recognize and employ the perceptual space between your audience's ability to see and their impulse to believe
- Load up - prepare to amaze your audience
- Write the script - discover the importance of shaping the narrative that surrounds your illusion
- Control the frame - explore the real-life value of a magician's best friend: misdirection
- Design free choice - command your audience by giving them agency
- Employ the familiar - take secret advantage of habits, patterns, and audience expectations
- Conjure an out - develop backup plans that will keep you one, two, three, or more steps ahead of the competition
With Spellbound you'll discover a different way to sell your idea, product, or skills and make your best shot better than everyone else's.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Historia
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Still the best book on pitching!
- De Greg Ragland en 04-28-24
De: Oren Klaff
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The Culture Code
- The Secrets of Highly Successful Groups
- De: Daniel Coyle
- Narrado por: Will Damron
- Duración: 7 h y 13 m
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
- De Kimberly en 03-04-18
De: Daniel Coyle
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Fooling Houdini
- Magicians, Mentalists, Math Geeks, and the Hidden Powers of the Mind
- De: Alex Stone
- Narrado por: Alex Stone
- Duración: 9 h y 14 m
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When Alex Stone was five years old, his father bought him a magic kit - a gift that would spark a lifelong love. Years later, while living in New York City, he discovered a vibrant underground magic scene exploding with creativity and innovation and populated by a fascinating cast of characters: from his gruff mentor, who holds court in the back of a rundown pizza shop, to one of the world's greatest card cheats, who also happens to be blind. Captivated, he plunged headlong into this mysterious world.
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I suppose the author thinks he's clever
- De Joe en 11-01-12
De: Alex Stone
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
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Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
- De: Adam D. Galinsky, Maurice E. Schweitzer
- Narrado por: Tom Perkins
- Duración: 9 h y 1 m
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In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
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Unexpected
- De Garron Rose en 01-05-16
De: Adam D. Galinsky, y otros
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Originals
- How Non-Conformists Move the World
- De: Adam Grant, Sheryl Sandberg - foreword
- Narrado por: Fred Sanders, Susan Denaker
- Duración: 10 h y 1 m
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With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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Interesting, but not science
- De Lloyd Fassett en 03-14-16
De: Adam Grant, y otros
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Sway
- The Irresistible Pull of Irrational Behavior
- De: Rom Brafman, Ori Brafman
- Narrado por: John Apicella
- Duración: 4 h y 52 m
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
- De Martin Proulx en 12-10-08
De: Rom Brafman, y otros
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- De: David McRaney
- Narrado por: Don Hagen
- Duración: 8 h y 40 m
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- De A. Yoshida en 02-08-14
De: David McRaney
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Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- De: Charles Duhigg
- Narrado por: Mike Chamberlain
- Duración: 10 h y 23 m
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The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
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Read the last chapter first
- De A. Yoshida en 04-29-16
De: Charles Duhigg