-
Scrum for Beginner's
- The Best Guide Ever on the Market to Learn Scrum Step by Step
- Narrated by: Bill Franchuk
- Length: 3 hrs and 30 mins
- Unabridged Audiobook
- Categories: Computers & Technology, Programming & Software Development
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Agile Project Management
- The New Step by Step Guide to Learn the Kanban Process, Scrum and Lean Thinking
- By: Homer Herring
- Narrated by: Nicholas Smith
- Length: 3 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook will explain everything about Agile project management, starting from how to comprehend what it is, what it does, how it works, how it may be useful to you, how to begin utilizing it, what are the ramifications of the selection, and significantly more.
-
-
Waste of Money
- By Anonymous User on 02-14-20
By: Homer Herring
-
Scrum Mastery
- Geoff Watts' Agile Mastery Series
- By: Geoff Watts
- Narrated by: Geoff Watts
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
The basics of being a ScrumMaster are fairly straightforward: At face value, all a ScrumMaster needs to do is facilitate the Scrum process and remove impediments. But being a great ScrumMaster, one who truly embodies the principles of servant-leadership and helps nurture a high-performing team, is much harder and more elusive.
-
-
Cool tips for the journey towards Scrum Mastery
- By N. Murali Mohan on 05-21-22
By: Geoff Watts
-
Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
- Addison-Wesley Signature Series - Cohn
- By: Lyssa Adkins
- Narrated by: Lyssa Adkins
- Length: 13 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.
-
-
Great conversion from book to audiobook
- By Daniela Gomes dos Santos on 12-30-20
By: Lyssa Adkins
-
Scrum Mastery
- The Essential Guide to Scrum and Agile Project Management (Lean Guides with Scrum, Sprint, Kanban, DSDM, XP & Crystal)
- By: Greg Caldwell
- Narrated by: KC Wayman
- Length: 1 hr and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Scrum is adaptive, efficient, agile, and simple. So, why are you struggling? Not all organizations that adopt the Scrum framework will have a smooth transition. Some may find themselves grappling with new concepts and new ways of doing things. The work process under Scrum is wildly different from the waterfall method, so even if Scrum is simple to understand, it can be difficult to master.
-
-
Good positive book.
- By Brent E. Bergman on 07-18-20
By: Greg Caldwell
-
Scrum
- The Art of Doing Twice the Work in Half the Time
- By: Jeff Sutherland, J.J. Sutherland
- Narrated by: J.J. Sutherland
- Length: 6 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
By the man who helped invent the red-hot management process known as "Scrum", Scrum unveils what is wrong with the way we currently do work, and how a simple set of principles, applied in exactly the right sequence, can accelerate productivity and quality as much as 1200 percent. Scrum (which gets its name from the formation in rugby in which the whole team locks its arms to gain control of the ball) is the reason that Amazon can launch a new feature on its website every day.
-
-
Great book but...
- By punkmasta on 08-31-15
By: Jeff Sutherland, and others
-
The Scrum Fieldbook
- A Master Class on Accelerating Performance, Getting Results, and Defining the Future
- By: J. J. Sutherland
- Narrated by: J. J. Sutherland
- Length: 6 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Scrum Fieldbook, he draws on his firm’s extensive experience in the field to take leaders, managers, and employees deeper into the specific challenges and new opportunities organizations face in an Agile transformation. He shows how the Scrum framework can be successfully applied to any project in any industry, from automobile manufacturers in the US and Europe to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from fighter plane builders in Sweden to US Navy Special Forces teams.
-
-
Little Jeff wants to write a book too.
- By Demian on 12-25-19
By: J. J. Sutherland
-
Agile Project Management
- The New Step by Step Guide to Learn the Kanban Process, Scrum and Lean Thinking
- By: Homer Herring
- Narrated by: Nicholas Smith
- Length: 3 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook will explain everything about Agile project management, starting from how to comprehend what it is, what it does, how it works, how it may be useful to you, how to begin utilizing it, what are the ramifications of the selection, and significantly more.
-
-
Waste of Money
- By Anonymous User on 02-14-20
By: Homer Herring
-
Scrum Mastery
- Geoff Watts' Agile Mastery Series
- By: Geoff Watts
- Narrated by: Geoff Watts
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
The basics of being a ScrumMaster are fairly straightforward: At face value, all a ScrumMaster needs to do is facilitate the Scrum process and remove impediments. But being a great ScrumMaster, one who truly embodies the principles of servant-leadership and helps nurture a high-performing team, is much harder and more elusive.
-
-
Cool tips for the journey towards Scrum Mastery
- By N. Murali Mohan on 05-21-22
By: Geoff Watts
-
Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
- Addison-Wesley Signature Series - Cohn
- By: Lyssa Adkins
- Narrated by: Lyssa Adkins
- Length: 13 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.
-
-
Great conversion from book to audiobook
- By Daniela Gomes dos Santos on 12-30-20
By: Lyssa Adkins
-
Scrum Mastery
- The Essential Guide to Scrum and Agile Project Management (Lean Guides with Scrum, Sprint, Kanban, DSDM, XP & Crystal)
- By: Greg Caldwell
- Narrated by: KC Wayman
- Length: 1 hr and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Scrum is adaptive, efficient, agile, and simple. So, why are you struggling? Not all organizations that adopt the Scrum framework will have a smooth transition. Some may find themselves grappling with new concepts and new ways of doing things. The work process under Scrum is wildly different from the waterfall method, so even if Scrum is simple to understand, it can be difficult to master.
-
-
Good positive book.
- By Brent E. Bergman on 07-18-20
By: Greg Caldwell
-
Scrum
- The Art of Doing Twice the Work in Half the Time
- By: Jeff Sutherland, J.J. Sutherland
- Narrated by: J.J. Sutherland
- Length: 6 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
By the man who helped invent the red-hot management process known as "Scrum", Scrum unveils what is wrong with the way we currently do work, and how a simple set of principles, applied in exactly the right sequence, can accelerate productivity and quality as much as 1200 percent. Scrum (which gets its name from the formation in rugby in which the whole team locks its arms to gain control of the ball) is the reason that Amazon can launch a new feature on its website every day.
-
-
Great book but...
- By punkmasta on 08-31-15
By: Jeff Sutherland, and others
-
The Scrum Fieldbook
- A Master Class on Accelerating Performance, Getting Results, and Defining the Future
- By: J. J. Sutherland
- Narrated by: J. J. Sutherland
- Length: 6 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Scrum Fieldbook, he draws on his firm’s extensive experience in the field to take leaders, managers, and employees deeper into the specific challenges and new opportunities organizations face in an Agile transformation. He shows how the Scrum framework can be successfully applied to any project in any industry, from automobile manufacturers in the US and Europe to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from fighter plane builders in Sweden to US Navy Special Forces teams.
-
-
Little Jeff wants to write a book too.
- By Demian on 12-25-19
By: J. J. Sutherland
-
Agile for Beginners
- The Best Guide Ever on the Market to Learn Agile Step by Step
- By: Jym Lawrence
- Narrated by: Stephen Strader, The Voice Ranger
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
With еvеrу раѕѕing day, mоrе аnd mоrе соmраniеѕ аrе turning towards the diffеrеnt methodologies оf Agile dеvеlорmеnt. This is hеlрing thе buѕinеѕѕ ѕесtоr tо bе mоrе rеѕроnѕivе tо the present day divеrѕе mаrkеt сhаngеѕ.
-
-
Explains Well
- By Hugh V Moore on 02-18-20
By: Jym Lawrence
-
Agile Project Management
- Beginner's Step by Step Guide to Learn Scrum
- By: Andy Vickler
- Narrated by: Helpful Matthew
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book walks you through step-by-step techniques for deploying the Scrum method in your organization. If you are a manager who has to integrate Scrum into the organization and slowly replace it with the traditional Waterfall method, you should listen to this book to understand Scrum. You will find explanations as to why it is better than the traditional Waterfall method, and what turnout you can get after successfully deploying Scrum.
-
-
Nicely done
- By Stephanie Cynthia on 06-23-21
By: Andy Vickler
-
Scrum: Agile Software for Beginners, Teams, and Leaders
- By: Charissa Felts
- Narrated by: Kai Tolliver
- Length: 1 hr
- Unabridged
-
Overall
-
Performance
-
Story
Scrum has been practiced more regularly in the past few years. It's important to learn more about it and understand what you're doing. Have you heard about it before? Are you curious about what scrum and agile are all about? Do you want to know all the specifics about this emerging, trendy phenomenon? Then this is the book you'll need. It's short but powerful, and it teaches you all the basics you need to understand. So let's not waste any time and begin right now!
-
-
Perfect
- By Anonymous User on 06-03-20
By: Charissa Felts
-
Agile Scrum Crash Course
- Discover How to Get the Professional Scrum Master Certification PSM1 and Boost Your Team’s Effectiveness with Agile Project Management
- By: Liam Taylor
- Narrated by: Jeff Bower
- Length: 3 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you already tried taking the test, or are you taking it for the first time, and you want to be prepared as much as you can? Either way, you are in the right place, because this crash course will prepare you for any question on the PSM1 test, and you will pass the test with flying colors! In an ever-changing technological world, having an understanding of Agile and Scrum as a whole will make you even more qualified to handle projects in this field.
-
-
Solid. Plenty of references. Light on reflection.
- By Josh and Ruthie Wagner on 04-18-22
By: Liam Taylor
-
Lean Mastery Collection
- 8 Bundle Books. Lean Six Sigma + Analytics + Startup + Enterprise + Agile Project Management + Kanban, Scrum + Kaizen. New version
- By: Michael S. Lean
- Narrated by: Xavier York
- Length: 14 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book series, you will find the best books to improve, expand and master your knowledge of the Lean methodology. Change the way you do business. This collection of books will help you to virtually improve the products you sell, the customer service you provide and the waste you have achieved.
-
-
I received my copy of the Lean QuickStart Guide
- By Leo A Smith on 05-24-20
By: Michael S. Lean
-
Scrum Mastery + Agile Leadership: The Essential and Definitive Guide to Scrum and Agile Project Management
- By: Jeff Cohn
- Narrated by: Curtis Wright
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Scrum is the leading Agile methodology used by Fortune 500 companies and is transforming businesses everywhere. In this ever-changing world of customer expectations and new technologies, businesses need to be agile to get ahead and stay there. With Scrum, you can be ready to adapt to the inevitable change.
-
-
Methology
- By Lionel Lerner on 08-26-19
By: Jeff Cohn
-
Certified Scrum Master Audio Crash Course
- Complete Review - Top Test Questions!
- By: AudioLearn Content Team
- Narrated by: Lon Harris
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developed by experienced professors and professionally narrated for easy listening, this crash course is a valuable tool when preparing for your Scrum Master Certification Exam.
-
-
Great narration but sometimes incorrect content
- By Dela De Youngster on 12-01-21
-
Agile Project Management with Scrum + Kanban 2 in 1
- The Last 2 Approaches You'll Need to Become More Productive and Meet Your Project Goals
- By: Andrew Sammons
- Narrated by: Wilford J Willy III
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Harness the potent power of Kanban and Scrum with this bundle and take your project-management skills to the next level.
-
-
Nicely narrated!
- By Julieta Calbert on 04-28-20
By: Andrew Sammons
-
Scrum: The Complete Step-by-Step Guide to Managing Product Development Using Agile Framework
- By: Jeffrey Ries
- Narrated by: Sam Slydell
- Length: 1 hr and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Optimize your software development process and product management! Develop complex project solutions with srcum agile framework! Scrum is a process framework in which team members can deal with a wide variety of complex and ever-changing problems in a creative fashion while at the same time remaining productive and delivering products that meet or exceed expectations. While scrum is relatively lightweight and easy to understand at a basic level, it can also be extremely complex and take years to master.
-
-
A mind changeable audible
- By Bryon Bucci on 12-29-19
By: Jeffrey Ries
-
Scrum Mastery
- Agile Leadership to Take Your Team’s Performance From Good to Great
- By: Jeff Cohn
- Narrated by: Curtis Wright
- Length: 3 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Are you already working in scrum but stuck in a rut? o you know the basics of scrum but don’t feel like you can adequately support your team? Scope creep, team members showing up late, challenging stakeholders...sound familiar? Scrum Mastery goes beyond the basics of Scrum. You will learn how to become a skilled scrum master who is more than just a meeting facilitator, and how to lead your team to greatness. This book is for people and organizations who are serious about scrum, agile, and looking for more in-depth advice.
-
-
Recommend
- By samilina on 06-08-19
By: Jeff Cohn
-
User Story Mapping
- Discover the Whole Story, Build the Right Product
- By: Jeff Patton, Peter Economy - foreword
- Narrated by: Roy McCrerey
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
-
-
Straw man arguments and handwaving
- By Amazon Customer on 01-02-22
By: Jeff Patton, and others
-
The Age of Agile
- How Smart Companies Are Transforming the Way Work Gets Done
- By: Stephen Denning
- Narrated by: Tom Parks
- Length: 10 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
An unstoppable business revolution is under way - and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything...all the time. They can deliver instant, intimate, frictionless value on a large scale.
-
-
2 Part Book - The part on Agile is truly Awesome!
- By CBM on 03-05-18
By: Stephen Denning
Publisher's Summary
Scrum is a simple рrоjесt mаnаgеmеnt framework fоr inсrеmеntаl product dеvеlорmеnt thаt hаѕ bесоmе wildlу рорulаr in the ѕоftwаrе development community today.
Uѕuаllу раirеd with еnginееring рrасtiсеѕ frоm thе extreme prоgrаmming (XP) соmmunitу, Sсrum iѕ one exponent оf thе agile mоvеmеnt and represents a paradigmatic ѕhift frоm "wаtеrfаll", a trаditiоnаl рrоjесt management аррrоасh thаt, until rесеntlу, hаѕ dоminаtеd ѕоftwаrе dеvеlорmеnt.
Scrum methodology is totally diffеrеnt from the many оthеr mеthоdоlоgiеѕ оr frаmеwоrkѕ оut thеrе because it features аn еmрiriсаl рrосеѕѕ thаt еnсоurаgеѕ teams tо challenge thеmѕеlvеѕ a little mоrе еvеrу timе.
This audiobook will help you discover:
- The basic principles and framework of Scrum methodology
- Flеxiblе aррrоасhes to dаilу Sсrumѕ
- Thе purpose and goals of cаrrуing out product bасklоg refinement in Sсrum
- Cоmmоn role оr асtivitiеѕ оf a Sсrum рrоduсt оwnеr aѕ an intеgrаl part of a Sсrum tеаm
- Checklists for thе fundаmеntаl tаѕkѕ оf every Scrum rоlе
- Approaches tо overcome thе perennial сhаllеngе of ассurаtе estimating in Scrum
- Techniques to keep complex intеr-rеlаtеd projects in ѕуnс
- Reasons tjuѕtifo у whу a project should bе moved tо Sсrum
- And lots more...
Thе Sсrum method iѕ dеlibеrаtеlу dеѕignеd as a frаmеwоrk, that is, a lightwеight management wrapper thаt can bе applied tо existing processes.
Hоwеvеr, every part оf Sсrum'ѕ minimаl framework iѕ еѕѕеntiаl for rеаlizing itѕ соrе tеnеtѕ оf fасilitаting productivity thrоugh communication, collaboration, аnd ѕеlf-оrgаnizаtiоn. Givеn its ѕраrе ѕtruсturе, it'ѕ critical that all оf Sсrum'ѕ rоlеѕ аnd рrосеѕѕеѕ аrе оbѕеrvеd. Thiѕ соmрrеhеnѕivе GUIDE gave a dеtаilеd look at the vаriоuѕ Scrum concepts that is practically applicable to any agile project in any organization.It’s a perfect handbook for every scrum master.
More from the same
Author
What listeners say about Scrum for Beginner's
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Ricky Wyman
- 05-05-22
Informative but disjointed
Repetitive but not necessarily in a bad way. Good intro to the SCRUM methodology. Highly disjointed. Does not feel like a cohesive whole. appears to be based off of a series of blog posts that could have used more massaging into a book format.
-
Overall
-
Performance
-
Story
- Ahmed Sharaf
- 01-26-22
A comperhensive intro
I am a SCM noy for a long time . I needed to refresh the basics . The book did the job .
1. Very clear
2.comperhensive
3.organized
-
Overall
-
Performance
-
Story
- Elysia
- 11-08-21
decent introduction to scrum concepts
This book was easy to follow. If you are already familiar with Scrum, you may want to seek other options. this book provides a very "bare bones" guide to what scrum is and is definitely for beginners.
-
Overall
-
Performance
-
Story
- Anders
- 09-25-21
Average content but repetitive and poorly edited
For a complete scrum beginner the content in this book could be somewhat useful. The book is quite repetitive and most of the second half of the book seems redundant or as a minimum very poorly edited.
-
Overall
-
Performance
-
Story
- OS
- 06-18-21
Useful content, bad delivery.
Very useful and illustrative text to quickly get the hang of Scrum. There is a lot of repetition but that ultimately helps clarify and retain.
However, the narrator speaks in a robotic way inserting pauses where they don’t belong and using very confusing intonation. It sounds like someone reading without thinking and not caring the slightest bit about meaning.
-
Overall
-
Performance
-
Story
- George D. Geddes
- 05-13-21
Very well done and surprisingly engaging!
I recommend this book for anyone who is interested in learning the basics of scrum methodology.
-
Overall
-
Performance
-
Story
- Sav Lopez
- 02-21-21
Best SCRUM review book for starting a new PM role
Just started a new PM role and read this after my first week. It is a great refresher on Agile methodology and gives great insight on managing the team, the sprint, the backlog, etc.
HIGHLY recommended before starting any new PM role.
-
Overall
-
Performance
-
Story
- Hugh V Moore
- 02-18-20
I loved It
The books go into the early years of development of programming being unsuccessful due to overemphasis on pre-planning and not working with customers to ensure their needs were being met throughout the development process.
-
Overall
-
Performance
-
Story
- Bruce C Henderson
- 02-18-20
According to my expectations
This book was easy to understand. This book has helped me grasp the concept of agile/scrum. I really liked the FAQ and final thoughts as it answered a lot of questions I had pertaining to the book.
-
Overall
-
Performance
-
Story
- Kathryn G Johnson
- 02-18-20
I have listened to this audiobook.
I have listened to this audiobook. The authors very well presented the audiobook in front of us. The audiobook fascinated me every single page. I am very much interested in listening to his explained audiobooks. I would like to recommend this audiobook to everyone.
-
Overall
-
Performance
-
Story

- D. BRADY
- 10-24-20
One of the best Scrum books I’ve listed to
I almost didn’t purchase this as there is a grammatical error in the title (an apostrophe in a plural?!) and the subtitle is pure click bait. However, I’m glad I took the risk. This is a straightforward, practical insight onto the what, why, and how of Scrum. Alongside Jeff Sutherland’s introductory Scrum book this is a very good nuts and bolts complement.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Charles R Russell
- 02-18-20
Good Basic Knowledge
It breaks everything down and gives key points for Agile Scrum managing. Listen and take notes you could be very successful. I reviewed this book at a promotional discount for my honest and unbiased opinion.
-
Overall
-
Performance
-
Story

- Tyler H Barrett
- 02-18-20
Awesome Audio Book
This is a great little book about Scrum basics and agile project management. If you aren't familiar, Scrum is basically a framework for completing complex projects. This book teaches you where scrum and agile project management is all about and how to use it.
-
Overall
-
Performance
-
Story

- Swift
- 02-18-20
This audiobook was very easy to listen
This audiobook was very easy to listen to and understand. This audiobook gives an exceptionally essential clarification! I that really Impressive, it was well packaged and arrived very quickly! the author did a great job!
-
Overall
-
Performance
-
Story

- Morton
- 02-17-20
This audiobook is an easy listen
This audiobook is an easy listen and easy-to-follow I highly recommend it, you're not in the dictionary every third word you can understand what you're listening and enjoy it at the same time.
-
Overall
-
Performance
-
Story

- Houghton
- 02-17-20
Overall a great intro audiobook!
For someone who has not much idea in the scrum, this serves as a good overview of the basic principles of Scrum. The examples and explanations are concise and easy to digest. Overall a great intro audiobook!
-
Overall
-
Performance
-
Story

- Riley
- 02-17-20
Understandable book.
Even if you don’t like the author’s tone, I think that everyone should at least be aware of this “philosophy”. This is a simple method for being more productive at everything.
-
Overall
-
Performance
-
Story

- Moore
- 02-16-20
Excellent listen.
Excellent listen. The author explained the concepts in a straightforward manner that made it easy to understand. I have already started using Scrum!
-
Overall
-
Performance
-
Story

- Lauren
- 02-16-20
Recommend this to anyone
Incredibly inspiring and really helps in getting your team motivated and productive. Recommend this to anyone in any industry. I'm half thinking of suggesting my team does the haka war dance in standup like all blacks!
-
Overall
-
Performance
-
Story

- Dunn
- 02-16-20
Interesting book.
The author tells so many interesting stories from his experiences that you'll buy his audiobook just for those stories! And also he gives a very convincing message about how the Scrum framework can help so many kinds of industries because it's how you frame the questions and think through the problems.