What would you do to pay the bills, to survive, or to just get rich? Would you compete against other teams in a quarantined town filthy with zombies wanting to bite out your throat?
Emma and Lewis sign up for the race - they need the money to save his life. But they won't just be racing the dead, the surprise blizzard, or the other contestants.
Because anger and vengeance know no bounds, and like everyone in the blighted town, they become pawns in a game of retribution.
The contestants become nothing more than live entertainment to viewers who watch and judge their every move in the town of Prideful as they race each other to arrive alive to a final flag. The team that makes it will get airlifted out alive and go back home richer for it. The others walk back to a pittance, and if they are not careful, they won't get out at all.