Predictive Marketing
Easy Ways Every Marketer Can Use Customer Analytics and Big Data
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Predictive Marketing
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Narrado por:
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Tim Andres Pabon
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Make personalized marketing a reality with this practical guide to predictive analytics.
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this audiobook focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.
Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.
- Implement predictive marketing at any size organization
- Deliver a more personalized marketing experience
- Automate predictive analytics with machine learning technology
- Base marketing decisions on concrete data rather than unproven ideas
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Lo que los oyentes dicen sobre Predictive Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Kindle Customer
- 03-20-19
Nice overall package
Great overview of predictive (or machine learning driven) marketing, gives quite a variety of examples and food for thought, with an easy to listen to narrator.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- James
- 08-28-20
Waist
Waist of time. I thought this book was about predictive marketing to prospective. But more about managing and marketing to current customer base.
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