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Publisher's Summary

Remember! When you were small and saw your friend flaunting a new bicycle at school, your aspiration for a ride was mercilessly turned down propelling a jolt of anger in you. What did you do? You asked your father for a bicycle and he bluntly said no! We all have been through rejections throughout our life from bicycles to brides. May it be personal or professional convincing people is a major challenge we face on a day to day basis. If only we knew how to persuade or convince people. Persuasion is science as much as art and could be learned and practiced. A constant learning process through trial and error could make its practiser master of this scientific art. In general persuasion refers to altering someone's mind; however it could also be in context of changing a person's belief, attitude or behavior.

©2017 Joe Miller (P)2017 Joe Miller

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
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Interesting

I had no idea about persuasion before. It was initially a bit tricky for me to digest the fact that you can actually "learn" to persuade people. But this book showcases a nice story and I'm "convinced"! The voice is a bit nasal, so I gave 4 star in performance, I would recommend a complete patient hearing.

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    3 out of 5 stars
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    3 out of 5 stars

extremely brief and on specific

unfortunately, although the subject matter is very interesting, the author does not include specific examples and does not illustrate the progression and development of a scenario in which of these tactics can be applied. this book is more structured like a list of philosophies.

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    3 out of 5 stars
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    1 out of 5 stars

More of a list of techniques than a book

Very short. Mostly an overview and list of techniques. I'm not complaining, it was only a couple of bucks.