Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months
Prime members: New to Audible? Get 2 free audiobooks during trial.
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Ward Paxton
-
By:
-
David Aaker
About this listen
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.
Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with “my brand is better than your brand” marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new must-haves that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base; become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include must-have associations and a basis of relationships that go beyond functional benefits.
©2020 David Aaker (P)2020 David AakerListeners also enjoyed...
-
Brand Relevance
- Making Competitors Irrelevant
- By: David A. Aaker
- Narrated by: Mark Ashby
- Length: 11 hrs and 50 mins
- Unabridged
-
Overall5 out of 5 stars 7
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.
By: David A. Aaker
-
Storynomics
- By: Robert McKee, Thomas Gerace
- Narrated by: Robert Mckee, Thomas Gerace
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 210
-
Performance4.5 out of 5 stars 182
-
Story4.5 out of 5 stars 182
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.
-
3 out of 5 stars
-
It needs an abridged version.
- By Amazon Customer on 11-05-18
By: Robert McKee, and others
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 17,658
-
Performance4.5 out of 5 stars 14,531
-
Story4.5 out of 5 stars 14,435
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
3 out of 5 stars
-
Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 428
-
Performance4 out of 5 stars 362
-
Story4.5 out of 5 stars 357
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 9,951
-
Performance5 out of 5 stars 8,392
-
Story4.5 out of 5 stars 8,307
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
3 out of 5 stars
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
Peak
- Secrets from the New Science of Expertise
- By: Robert Pool, Anders Ericsson
- Narrated by: Sean Runnette
- Length: 10 hrs
- Unabridged
-
Overall4.5 out of 5 stars 4,753
-
Performance4.5 out of 5 stars 4,118
-
Story4.5 out of 5 stars 4,082
Have you ever wanted to learn a language or pick up an instrument, only to become too daunted by the task at hand? Expert performance guru Anders Ericsson has made a career of studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill.
-
5 out of 5 stars
-
Offers more wisdom than even intended
- By Tristan on 07-10-16
By: Robert Pool, and others
-
Brand Relevance
- Making Competitors Irrelevant
- By: David A. Aaker
- Narrated by: Mark Ashby
- Length: 11 hrs and 50 mins
- Unabridged
-
Overall5 out of 5 stars 7
-
Performance5 out of 5 stars 6
-
Story5 out of 5 stars 6
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.
By: David A. Aaker
-
Storynomics
- By: Robert McKee, Thomas Gerace
- Narrated by: Robert Mckee, Thomas Gerace
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 210
-
Performance4.5 out of 5 stars 182
-
Story4.5 out of 5 stars 182
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.
-
3 out of 5 stars
-
It needs an abridged version.
- By Amazon Customer on 11-05-18
By: Robert McKee, and others
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 17,658
-
Performance4.5 out of 5 stars 14,531
-
Story4.5 out of 5 stars 14,435
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
3 out of 5 stars
-
Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 428
-
Performance4 out of 5 stars 362
-
Story4.5 out of 5 stars 357
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 9,951
-
Performance5 out of 5 stars 8,392
-
Story4.5 out of 5 stars 8,307
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
3 out of 5 stars
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
Peak
- Secrets from the New Science of Expertise
- By: Robert Pool, Anders Ericsson
- Narrated by: Sean Runnette
- Length: 10 hrs
- Unabridged
-
Overall4.5 out of 5 stars 4,753
-
Performance4.5 out of 5 stars 4,118
-
Story4.5 out of 5 stars 4,082
Have you ever wanted to learn a language or pick up an instrument, only to become too daunted by the task at hand? Expert performance guru Anders Ericsson has made a career of studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill.
-
5 out of 5 stars
-
Offers more wisdom than even intended
- By Tristan on 07-10-16
By: Robert Pool, and others
-
The Win Without Pitching Manifesto
- By: Blair Enns
- Narrated by: Shannyn Lee
- Length: 2 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 818
-
Performance5 out of 5 stars 667
-
Story5 out of 5 stars 665
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.
-
5 out of 5 stars
-
Thanks, Chris Do, for this one. A game changer.
- By A. Campbell on 07-15-19
By: Blair Enns
-
Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,118
-
Performance5 out of 5 stars 1,783
-
Story4.5 out of 5 stars 1,781
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
-
Make It Stick
- The Science of Successful Learning
- By: Peter C. Brown, Henry L. Roediger III, Mark A. McDaniel
- Narrated by: Qarie Marshall
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,011
-
Performance4.5 out of 5 stars 5,079
-
Story4.5 out of 5 stars 5,012
To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.
-
5 out of 5 stars
-
FOR THOSE WHO WANT TO KNOW HOW TO LEARN
- By ANDRÉ on 11-22-14
By: Peter C. Brown, and others
-
Subtract
- The Untapped Science of Less
- By: Leidy Klotz
- Narrated by: Leidy Klotz, Robert Petkoff
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 211
-
Performance4.5 out of 5 stars 166
-
Story4 out of 5 stars 165
We pile on “to-dos” but don’t consider “stop-doings”. We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: We don’t subtract. Leidy Klotz’s pioneering research shows why.
-
1 out of 5 stars
-
Couldn't wait for it to be over
- By Amazon Customer on 06-09-21
By: Leidy Klotz
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall4 out of 5 stars 3,616
-
Performance4 out of 5 stars 2,702
-
Story4 out of 5 stars 2,684
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
1 out of 5 stars
-
Get the actual book
- By Robert Donoghue on 08-29-06
By: W. Chan Kim, and others
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrated by: James Foster
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,928
-
Performance4.5 out of 5 stars 1,636
-
Story4.5 out of 5 stars 1,629
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
5 out of 5 stars
-
Finally a book that just gives you the info.
- By Kevin M on 09-13-16
By: Geoffrey G. Parker, and others
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,284
-
Performance4.5 out of 5 stars 1,006
-
Story4 out of 5 stars 1,001
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- By Rebecca Savage on 01-05-15
-
Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- By: Ken Colwell PhD MBA
- Narrated by: Ken Colwell PhD MBA
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 226
-
Performance4.5 out of 5 stars 194
-
Story4.5 out of 5 stars 191
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
-
2 out of 5 stars
-
Decent content but speedy narrator
- By Maryam Fayyazi on 12-22-20
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- By: Salim Ismail, Yuri van Geest, Michael S. Malone, and others
- Narrated by: Kevin Young
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,526
-
Performance4.5 out of 5 stars 1,303
-
Story4.5 out of 5 stars 1,297
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
-
3 out of 5 stars
-
Not a revelation
- By A. Yoshida on 01-24-16
By: Salim Ismail, and others
-
Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 65
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 52
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
1 out of 5 stars
-
Very disappointing
- By TerrisThompson on 01-24-23
By: Philip Kotler, and others
-
Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- By: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 67
-
Story4.5 out of 5 stars 68
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
-
1 out of 5 stars
-
Just a bunch of buzz words - no tangible knowledge
- By Amazon Customer on 12-24-21
By: Raja Rajamannar
-
The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- By: David L. Rogers
- Narrated by: Paul Heitsch
- Length: 9 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 156
-
Performance4.5 out of 5 stars 132
-
Story4.5 out of 5 stars 132
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
-
5 out of 5 stars
-
Excellent!
- By Anonymous User on 05-18-19
By: David L. Rogers
What listeners say about Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Thomas F. Hughes
- 10-13-24
Common Sense Genius
Great for enterprise businesses, but great insights and perspectives for also SMB owners and start ups.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Kayceen
- 06-19-20
Loved the insights
I loved listening to all the insights the author presents from the case studies of business strategies by entrepreneurs, large and small. I learned so much about the "innovation economy." The excellent narrator was a good match too. I received a complimentary copy in exchange for my honest review.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!