Marketing 4.0
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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You have an amazing product. No, really. Your product is fantastic. If you didn’t believe so, you wouldn’t have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in. If you want to be serious about marketing your product and achieving tangible results, then keep reading. This audiobook will give you some of the answers that you need.
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2 out of 5 stars
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Average book. Absolutely terrible English.
- By Kevin on 05-25-20
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Overall4 out of 5 stars 239
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Performance4 out of 5 stars 198
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Story4 out of 5 stars 197
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.
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3 out of 5 stars
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Obsolete
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This Is Marketing
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Overall4.5 out of 5 stars 3,041
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Performance4.5 out of 5 stars 2,619
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Terrible Narrator
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Overall4.5 out of 5 stars 673
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Performance4.5 out of 5 stars 581
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In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.
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3 out of 5 stars
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Good for beginners
- By Ernesto V. on 06-30-15
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HBR's 10 Must Reads on Design Thinking
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Overall4.5 out of 5 stars 9
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Performance4 out of 5 stars 6
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,884
-
Performance4.5 out of 5 stars 1,200
-
Story4.5 out of 5 stars 1,196
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
5 out of 5 stars
-
The essense of marketing has been defined.
- By Michael on 11-23-05
By: Seth Godin
-
Digital Marketing for Beginners 2021
- Beyond 2020, with the Ultimate New Passive Income Strategy, Using the Best Tips for Personal and Business Branding (Growth Hacks and Analytics Included)
- By: Chandler Miller, Donald Preace
- Narrated by: Curtis Wright
- Length: 3 hrs and 39 mins
- Unabridged
-
Overall5 out of 5 stars 125
-
Performance5 out of 5 stars 123
-
Story5 out of 5 stars 124
You have an amazing product. No, really. Your product is fantastic. If you didn’t believe so, you wouldn’t have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in. If you want to be serious about marketing your product and achieving tangible results, then keep reading. This audiobook will give you some of the answers that you need.
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2 out of 5 stars
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Average book. Absolutely terrible English.
- By Kevin on 05-25-20
By: Chandler Miller, and others
-
HBR's 10 Must Reads on Strategic Marketing
- By: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, and others
- Narrated by: Susan Larkin, Bernard Setaro Clark
- Length: 6 hrs and 47 mins
- Unabridged
-
Overall4 out of 5 stars 239
-
Performance4 out of 5 stars 198
-
Story4 out of 5 stars 197
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.
-
3 out of 5 stars
-
Obsolete
- By Amazon Customer on 03-07-16
By: Harvard Business Review, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,041
-
Performance4.5 out of 5 stars 2,619
-
Story4.5 out of 5 stars 2,584
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
3 out of 5 stars
-
Terrible Narrator
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By: Seth Godin
-
The Real-Life MBA
- Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career
- By: Jack Welch, Suzy Welch
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 673
-
Performance4.5 out of 5 stars 581
-
Story4 out of 5 stars 584
In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.
-
3 out of 5 stars
-
Good for beginners
- By Ernesto V. on 06-30-15
By: Jack Welch, and others
-
HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 5 hrs and 52 mins
- Unabridged
-
Overall4.5 out of 5 stars 9
-
Performance4 out of 5 stars 6
-
Story4 out of 5 stars 6
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
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The 1-Page Marketing Plan
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- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
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Overall5 out of 5 stars 3,661
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Performance5 out of 5 stars 3,212
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Story4.5 out of 5 stars 3,168
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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5 out of 5 stars
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I NEVER write reviews!
- By Just Love ❤️ on 04-24-17
By: Allan Dib
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
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- Length: 16 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 9
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Performance5 out of 5 stars 7
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Story4.5 out of 5 stars 7
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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4 out of 5 stars
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Good. Enjoyed the narrator.
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Overall4 out of 5 stars 6
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Performance4 out of 5 stars 6
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Story4 out of 5 stars 6
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
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4 out of 5 stars
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Only B2B sales
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Marketing Rebellion
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- Length: 7 hrs and 14 mins
- Unabridged
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Overall5 out of 5 stars 211
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Performance4.5 out of 5 stars 180
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Story5 out of 5 stars 179
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
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5 out of 5 stars
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A book for humans and well those in business too.
- By Raphaele Jacqueline on 06-13-19
By: Mark Schaefer
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The End of Marketing
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- By: Carlos Gil
- Narrated by: Carlos Gil
- Length: 6 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 28
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Performance5 out of 5 stars 25
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Story4.5 out of 5 stars 25
The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.
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5 out of 5 stars
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Overall4.5 out of 5 stars 139
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Performance4.5 out of 5 stars 138
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There are 28.8 million small businesses in the United States alone - and a vast majority of them have three things in common: They desperately need more customers. They know that they have to advertise online in order to get them. They don’t know how to do it - and even if they knew, they don’t have time to do it by themselves.
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2 out of 5 stars
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Ridiculous book
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Humanocracy
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- Narrated by: Graham Halstead
- Length: 11 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 27
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Performance4.5 out of 5 stars 23
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Story4.5 out of 5 stars 22
In a world of unrelenting change and unprecedented challenges, we need organizations that are resilient and daring. Unfortunately, most organizations, overburdened by bureaucracy, are sluggish and timid. In Humanocracy, Gary Hamel and Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them.
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3 out of 5 stars
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Nice organizational concept but is it possible?
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By: Gary Hamel, and others
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Work Rules!
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Overall4.5 out of 5 stars 2,303
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Performance4.5 out of 5 stars 1,996
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Story4.5 out of 5 stars 1,975
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto with the potential to change how we work and live.
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4 out of 5 stars
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Multifaceted
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Blue Ocean Strategy, Expanded Edition
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- Unabridged
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Overall4.5 out of 5 stars 27
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Performance4.5 out of 5 stars 23
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Story4.5 out of 5 stars 22
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
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By: W. Chan Kim, and others
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Strategic Analytics
- The Insights You Need from Harvard Business Review (HBR Insights Series)
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- Length: 3 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 10
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Performance5 out of 5 stars 9
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Story4.5 out of 5 stars 9
Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.
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HBR's 10 Must Reads on Strategy, Vol. 2
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Mike Lenz, Janet Metzger
- Length: 6 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 4
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Performance5 out of 5 stars 4
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Story5 out of 5 stars 4
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.
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Competitive Advantage
- Creating and Sustaining Superior Performance
- By: Michael E. Porter
- Narrated by: Scott R. Pollak
- Length: 21 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance4 out of 5 stars 23
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Story4 out of 5 stars 23
The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities", or the discrete functions or processes that represent the elemental building blocks of competitive advantage.
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5 out of 5 stars
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Thumbs Up!
- By Bill Gallagher on 05-21-19
Publisher's Summary
Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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What listeners say about Marketing 4.0
Reviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
- mathew chandy
- 09-10-19
exceptional
the book is excellent. helped me understand all the things that we were not doing in marketing
2 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 11-03-19
Easy book with some good information.
it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.