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Marketing 4.0
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Nice book..
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Great Content
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All Marketers Are Liars
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- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 1,750
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Performance4.5 out of 5 stars 1,087
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Story4.5 out of 5 stars 1,084
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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5 out of 5 stars
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The essense of marketing has been defined.
- By Michael on 11-23-05
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The Real-Life MBA
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- By: Jack Welch, Suzy Welch
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 640
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Performance4.5 out of 5 stars 553
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Story4 out of 5 stars 556
In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.
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Good for beginners
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Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
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- Narrated by: George Johnson
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- Unabridged
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Overall5 out of 5 stars 141
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Performance5 out of 5 stars 140
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Story5 out of 5 stars 140
The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
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5 out of 5 stars
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Nice book..
- By Anonymous User on 05-26-19
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SEO 2019: Learn Search Engine Optimization with Smart Internet Marketing Strategies
- By: Adam Clarke
- Narrated by: Adam Clarke
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 24
Learn SEO to rank at the top of Google with SEO 2019, from beginner to advanced! SEO 2019 reveals search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. With this best-selling SEO optimization and internet marketing book, learn SEO from a fundamental level, achieve top rankings, and generate sales.
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5 out of 5 stars
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Lot's of tips including resources for research
- By CLARK on 05-01-19
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,302
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Performance4.5 out of 5 stars 2,014
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Story4.5 out of 5 stars 1,989
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By Orion9282 on 11-19-18
-
HBR's 10 Must Reads on Strategic Marketing
- By: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, and others
- Narrated by: Susan Larkin, Bernard Setaro Clark
- Length: 6 hrs and 47 mins
- Unabridged
-
Overall4 out of 5 stars 227
-
Performance4 out of 5 stars 190
-
Story4 out of 5 stars 189
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.
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5 out of 5 stars
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Great Content
- By Adam on 09-15-16
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Understanding Digital Marketing
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- By: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 6
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Performance5 out of 5 stars 4
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Story4 out of 5 stars 4
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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4 out of 5 stars
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Good. Enjoyed the narrator.
- By Stjepan on 03-15-19
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
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- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 45
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Performance4.5 out of 5 stars 42
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Story4.5 out of 5 stars 42
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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5 out of 5 stars
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Like "The Lean Startup"? You'll love this book!
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Overall3.5 out of 5 stars 41
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Performance4 out of 5 stars 34
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Story3.5 out of 5 stars 33
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
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4 out of 5 stars
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Marketing 3.0 is about CSR
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Marketing Rebellion
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- By: Mark Schaefer
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- Length: 7 hrs and 14 mins
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Overall5 out of 5 stars 131
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Performance5 out of 5 stars 116
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Story5 out of 5 stars 116
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
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5 out of 5 stars
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To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
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Travels of a T-Shirt in the Global Economy
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Overall4 out of 5 stars 146
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Performance4 out of 5 stars 102
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Story4 out of 5 stars 102
Pietra Rivoli is an economics professor at Georgetown University, where the question "Who made your T-shirt?" set her on a quest. On her journey she found that globalization is just as much about history and politics as it is about economics.
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4 out of 5 stars
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A great, anecdote-rich layman's guide to trade
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
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Overall5 out of 5 stars 2,452
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Performance5 out of 5 stars 2,180
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Story4.5 out of 5 stars 2,154
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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5 out of 5 stars
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You haven't read any marketing book like this one
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The Business of Platforms
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- Unabridged
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Overall4.5 out of 5 stars 48
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Performance4.5 out of 5 stars 36
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Story4.5 out of 5 stars 36
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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5 out of 5 stars
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great book
- By Cordero Terry on 08-28-19
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Winning
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- Length: 11 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 1,657
-
Performance4.5 out of 5 stars 1,056
-
Story4.5 out of 5 stars 1,040
Jack Welch knows how to win. During his 40-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.
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5 out of 5 stars
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Jack's Alltime-Best
- By Anonymous User on 04-18-05
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Building a StoryBrand
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- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 6,886
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Performance4.5 out of 5 stars 6,093
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Story4.5 out of 5 stars 6,069
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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3 out of 5 stars
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Starts to Feel Like One Big Ad for Authors Product
- By ManBearPig on 12-06-17
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From Zero to One Million Followers in 2019
- Become an Influencer with Social Media Viral Growth Strategies on You Tube, Twitter, Facebook, Instagram, and The Secrets to Make Your Personal Brand Known
- By: Jake A. Clark
- Narrated by: Gary M. Walker
- Length: 3 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 120
-
Performance4.5 out of 5 stars 117
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Story4.5 out of 5 stars 117
Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.
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4 out of 5 stars
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Grateful
- By Jean Ramirez on 06-16-19
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Competitive Strategy
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- Length: 15 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 35
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Performance4.5 out of 5 stars 29
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Story4 out of 5 stars 30
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces.
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3 out of 5 stars
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text book
- By Patrick C. on 09-10-19
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Work Rules!
- Insights from Inside Google That Will Transform How You Live and Lead
- By: Laszlo Bock
- Narrated by: Laszlo Bock
- Length: 11 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 2,158
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Performance4.5 out of 5 stars 1,880
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Story4.5 out of 5 stars 1,860
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto with the potential to change how we work and live.
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4 out of 5 stars
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Multifaceted
- By jeremiah on 04-07-15
Publisher's Summary
Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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Overall5 out of 5 stars
- mathew chandy
- 09-10-19
exceptional
the book is excellent. helped me understand all the things that we were not doing in marketing
1 of 1 people found this review helpful