Showing results by author "David Aaker"

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    • Brand Relevance: Making Competitors Irrelevant

    • By: David A. Aaker
    • Narrated by: Mark Ashby
    • Length: 11 hrs and 50 mins
    • Unabridged
    • Overall
      4 out of 5 stars 22
    • Performance
      4 out of 5 stars 20
    • Story
      4.5 out of 5 stars 20

    Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

    • 3 out of 5 stars
    • Good substance overall

    • By wilson on 01-06-17

    Regular price: $24.25

    • Spanning Silos

    • The New CMO Imperative
    • By: David Aaker
    • Narrated by: Phil Gigante
    • Length: 6 hrs and 59 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 4
    • Performance
      4 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.

    • 5 out of 5 stars
    • A great read for experienced marketers!

    • By Kinga on 04-23-18

    Regular price: $20.97