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Publisher's Summary
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.
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What listeners say about No BS Direct Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- Johnathan
- 02-04-20
Accommodating PDF Not included??
The book refers to the pdf several times, but Audible doesn't have an accompanying pdf. Where is this?
8 people found this helpful
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- James hammonds
- 07-29-20
Very intuitive
My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough
2 people found this helpful
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Performance
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- Anonymous User
- 04-20-20
Very informative
I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website
2 people found this helpful
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- L S Crumbley
- 03-12-20
Great book. Love Dan Kennedy. No really.
Narrator did great. Love the marketing guiness that Dan is and the ideas that come from each book.
1 person found this helpful
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- Mike
- 06-05-22
To business owners who want to fix their marketing but don’t know how.
Another great book by Dan S. Kennedy. If you want to sell anything online or offline you need this book. It goes through the essential concepts necessary to successfully run direct response marketing campaigns for any business. I wish this was the first marketing book I ever read.
I love how the author added the 10 rules for direct response, they’re a simple reminder of what all successful campaigns have in common. Additionally, I liked how the author brought in his successful students to explain how they are successfully using these concepts.
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- Andoni Villarreal
- 04-10-22
The best to start on direct marketing
Dan Kennedy is probably one of the best marketers out there, this title is a bit basic, but if you are not a marketer may be one of the best options to start on that topic.
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- Caleb Reits
- 03-19-22
Any Small business owner should listen
Great book looking forward to the next book!
Dan Kennedy is truly an expert at marketing I believe that if you practice the principles that you learn in this book you’ll see a huge amount of success I am just getting started and I’m already getting way more customers and handling things way faster and being less reactive and more responsive
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- Dontriel Lawson
- 01-10-22
No Bull💩
No BS this book has fundamentally changed the way I have approached marketing my company. i have a new profound love for direct marketing
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- Amazon Customer
- 09-24-21
great 👍 book
love the book and got a lot of great ideas and look forward to implementation
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- Dave C
- 03-25-21
Good information and and it's worth a relisten
Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.
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- Scott_Birch_1990
- 12-10-20
Informative
Very informative. I'm new to marketing so was insightful. Although it did refer to actual diagrams in the book an accompanying PDF would have been nice.
1 person found this helpful
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- Alex
- 05-30-21
Hard WORK
There is no doubt Dan Kennedy is a brilliant marketer. And there is valuable information in here that is worth a lot more that the cost of the book. But there is so much upselling at every twist and turn and so much spin on every corner to lead you to another purchase that it makes it very very hard work to stick with it. A lot of the content is the same content in other Dan Kennedy books. I'd happily pay more for a shorter to the point version.
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- Andrew Henderson
- 06-16-20
Great marketing book
Direct response marketing is the best way to market your business and Dan is the master. I have a corporate catering business in Australia and have grown the business with these strategies, thanks Dan.
2 people found this helpful
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- Rianna
- 02-19-21
Incredible
Filled with creative and actionable marketing strategies and insight into targeting prospects pain points. Plugs his own sales quite a bit but the rest of it is gold. Definitely going to read his other books.
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- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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Lacks Detail on how to execute
- By Anonymous User on 08-28-19
By: Dan S. Kennedy, and others
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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Not Concise, Needs to be abridged
- By S.W. on 07-05-08
By: Mark Joyner
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
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Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
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Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Out Dated
- By Kristin on 11-27-16
By: Seth Godin
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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informative and entertsining
- By LIZ CUPPLES on 02-12-15
By: David Newman
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz