Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

De: Brian Kurtz

Narrado por: Brian Kurtz

Duración: 8 h y 43 m

Resumen del Editor

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

• The four pillars of being extraordinary
• The five principles of why “Original Source” matters
• The seven characteristics that are present in every world class copywriter
• Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
• Why customer service and fulfillment are marketing functions
• That the most important capital you own has nothing to do with money
• And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

Must have for any serious marketer

This is a must read for any serious marketer. The information applies directly to online and offline marketing.

intriguing concepts, good ideas not just for DM

Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.

A book for modern day marketers

Hopefully social media "gurus" are reading Overdeliver. There are golden gems rarely shared online.

Absolutely love the book. It almost had me in tears. Brian mentions all the copywriting greats in the book: Gary Halbert, Rosser Reeves, Jay Abraham, Dan Kennedy among others. Overdeliver is a glimpse into a lifetime of delivering value and enriching the lives of others.

Anybody doing business should read this book.

This book is packed with gems and valuable nuggets of sincere, candid sharing of the author's experience in pre-internet direct marketing days. But I will refer to this book for help in my email marketing career. I'm even tempted to call myself a direct marketer.

Nuggets of gold

Full of great ideas that I am going to try. Wonderful content, monotone delivery. Get past the delivery and you'll find some real nuggets.

wow I love getting depth not regurgitation

when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz

Amazing!

Brian is the best in the business. This book is a game changer! Study this thing!

instant classic

Loved it and especially how I can use many of the theories in all forms of marketing!

1 of the best books on marketing - highly recommended

This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.

Really Overdelivers

This should be a must read for all marketers not just direct response marketers.
Read this. Listen to this over and over. I'm on listen 1 of many.