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Mindf*ck
- Inside Cambridge Analytica’s Plot to Break the World
- Narrated by: Graham Halstead
- Length: 11 hrs and 49 mins
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Publisher's summary
From whistle-blower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America and an ongoing crime against democracy.
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
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What listeners say about Mindf*ck
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- Thomas
- 01-17-23
Eye-opening
Mind-blowing to think this happened and to understand how we are vulnerable to the influence of large tech companies
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- Rogan King
- 03-10-20
Great book spoiled by personal vendetta
Fantastic story. Should not have been so focused on authors personal relationships with the characters and more focused on the actual events.
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- Mr. Smith
- 11-29-19
Brilliant and Educational.
loved it. not only did the author detail what happened and how it happened, but the level of detail is sufficient for a practioner of software to reproduce the systems of SCL and their successes. the Trinidad project however is appaling.
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