Giftology

De: John Ruhlin

Narrado por: Drew Birdseye

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

• Mastering reciprocity, the hidden bottom line booster
• Laser-targeting whom to give a gift and when to use thrift
• Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Audio

Interesting and thought provoking

I've never thought of using gifting as a prospecting or marketing tool, but this book has changed my perception.

I'll be working on planning gifting programs for a variety of our key prospects and clients in the near term.

My only concern in listening to this book was whether the author was using it as a platform to sell his company's services or posit a new marketing paradigm. I still don't know about thus yet and will need to ponder this further on a second listen.

It's an easy book to listen to and is much shorter than what I normally purchase. It was a welcome break as a result.

Great Book, had some great ideas.

If you could sum up Giftology in three words, what would they be?

Motivating, Engaging, Relationships

Any additional comments?

The gifts themselves are geared towards high end business, however the motivations behind gifting can be adapted to any level of business. This is all about relationship building and doing the little extra that makes a big difference.

What I needed to hear

Compelling and relevant. Great take aways and case studies for professionals looking to create an impression!

Awesome!!

love it!! it helps me to re-think on my relationship with people around me. reccomended to listen multiple times.

Strong concept

There was one key concept that was an "a-ha" moment for me that I'll keep and use forever in this book and that concept alone will be worth hundreds of times the cost of this book throughout my career.