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Top of Mind
- Use Content to Unleash Your Influence and Engage Those Who Matter to You
- Narrado por: Scott Pollak
- Duración: 5 h y 14 m
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A game-changing framework for staying top of mind with your audience - from the number one company dominating content marketing
What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
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- How consumer needs and expectations have changed, and what this shift means for you
- How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
- Proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust
Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth.
Business is never “just” business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 195
-
Narración:5 out of 5 stars 171
-
Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- De: Beth L. Buelow
- Narrado por: Beth L. Buelow
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 130
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Narración:4.5 out of 5 stars 113
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Historia4 out of 5 stars 111
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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3 out of 5 stars
-
Good Info.
- De Heather Taskovics en 05-09-16
De: Beth L. Buelow
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
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Narración:4 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 46
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Narración:4.5 out of 5 stars 39
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Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 80
-
Narración:4 out of 5 stars 74
-
Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 2,176
-
Narración:4.5 out of 5 stars 1,829
-
Historia4.5 out of 5 stars 1,825
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 264
-
Narración:4.5 out of 5 stars 234
-
Historia4.5 out of 5 stars 235
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
-
General5 out of 5 stars 23
-
Narración:5 out of 5 stars 21
-
Historia5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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5 out of 5 stars
-
Reinforces core values
- De Vicki Cloutier en 04-07-22
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
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General4.5 out of 5 stars 684
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Narración:4.5 out of 5 stars 469
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Historia4.5 out of 5 stars 466
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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Out Dated
- De Kristin en 11-27-16
De: Seth Godin
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
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General4.5 out of 5 stars 995
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Historia4.5 out of 5 stars 837
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
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General4.5 out of 5 stars 130
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Narración:4.5 out of 5 stars 111
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Historia4.5 out of 5 stars 111
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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5 out of 5 stars
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The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
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Chief Marketing Officers at Work
- De: Josh Steimle
- Narrado por: DJ Holte
- Duración: 13 h y 19 m
- Versión completa
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General4.5 out of 5 stars 87
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 74
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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5 out of 5 stars
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Eye Opening and Helpful
- De Mike en 04-26-17
De: Josh Steimle
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- De: Joe Pulizzi, Brian W. Piper
- Narrado por: Joe Pulizzi, Brian Piper
- Duración: 9 h y 45 m
- Versión completa
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General4 out of 5 stars 11
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Narración:4.5 out of 5 stars 9
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Historia4 out of 5 stars 9
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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1 out of 5 stars
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I'll save you 10 hours here for free.
- De Chase Allison en 02-15-24
De: Joe Pulizzi, y otros
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Never Eat Alone, Expanded and Updated
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- De: Keith Ferrazzi, Tahl Raz
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- Duración: 13 h y 49 m
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General4.5 out of 5 stars 2,176
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Narración:4.5 out of 5 stars 1,829
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Historia4.5 out of 5 stars 1,825
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
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General4.5 out of 5 stars 684
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Narración:4.5 out of 5 stars 469
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Historia4.5 out of 5 stars 466
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
-
2 out of 5 stars
-
Out Dated
- De Kristin en 11-27-16
De: Seth Godin
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 995
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Narración:4.5 out of 5 stars 842
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Historia4.5 out of 5 stars 837
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
- Versión completa
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General4.5 out of 5 stars 130
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Narración:4.5 out of 5 stars 111
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Historia4.5 out of 5 stars 111
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
-
5 out of 5 stars
-
The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
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Chief Marketing Officers at Work
- De: Josh Steimle
- Narrado por: DJ Holte
- Duración: 13 h y 19 m
- Versión completa
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General4.5 out of 5 stars 87
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 74
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
-
5 out of 5 stars
-
Eye Opening and Helpful
- De Mike en 04-26-17
De: Josh Steimle
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- De: Joe Pulizzi, Brian W. Piper
- Narrado por: Joe Pulizzi, Brian Piper
- Duración: 9 h y 45 m
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General4 out of 5 stars 11
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Narración:4.5 out of 5 stars 9
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Historia4 out of 5 stars 9
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
-
1 out of 5 stars
-
I'll save you 10 hours here for free.
- De Chase Allison en 02-15-24
De: Joe Pulizzi, y otros
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,176
-
Narración:4.5 out of 5 stars 1,829
-
Historia4.5 out of 5 stars 1,825
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros